Intro to Social Media, Social Media Tools, Social Media Campaign
Social media for OASFAA
Transcript of Social media for OASFAA
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Reaching people where they are
Using Social Media for Customer Service
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Why we do itSocial media serves as
the new “commons.” People use it as their megaphone.
They are our customers
Two primary demographics- students and parents- are active on social media
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Financial Aid Niche
Parents and students
Major investment
Confusion
Different expectations
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What can Social Media do for you?
Provide information
Respond to questions
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Proactive vs. Reactive
Both
Conversation
Big ears, big eyes, small mouth
Availability is key
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But wait!
I don’t…Have timeHave budgetKnow where to startWant to mess up
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Tools- Facebook (Pages)
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Tools- Facebook (Pages)
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Facebook- Monitoring
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Facebook- Monitoring
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Twitter- Monitoring
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Blogs
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formspring.me
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formspring.me
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Tumblr.com
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Tumblr.com
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Questions?