Blogging, Tweeting, and Linking-In:

Using Social Media Effectively in the Clinical Setting

Dr. Jaclyn Engelsher, DNPIntegrative Family and Mental Health

Nurse Practitioner

Remember programing this . . . or laughing at your parents because they couldn’t?

What is Social Networking?(in the context of healthcare)

The use of Web 2.0 based media platforms to create personal and professional profiles as a

means to forge connections for real-time information sharing among nursing

professionals and health consumers.

Social networking is powered by social media

Social Networkingis

Conversation

Commenting

Community

Collaboration

Contribution

Creative

not Selfish

Simple

Secure

“Set and Forget”

Success by number

Static

Understanding usage does not equate to understanding implications

(Touchette, 2010)

Social Media Outlets

Lifestreams

Blogs

Microblogs

Wikis

Podcasts/Webinars

Content Communities

Forums

(Boyd & Ellison, 2007)

Nurses & Professional Networking

Educators

Clinicians

Researchers

Leaders

Entrepreneur

Policy Makers

Students

Any Site

Facebook

YouTube

MySpace

Twitter

LinkedIn

41%

37%

24%

11%

6%

4%

37%

31%

22%

10%

7%

11%

All Providers

Nurses

(AMH Healthcare, 2010)

ANA Principlesfor Social Networking

Confidentiality

Boundaries

Access

Presence and Privacy

Vigilance

Participation

(ANA, 2011)

Social Networking in Nursing Education

PolicesFaculty must determine when and if they will allow contact

between themselves and students via social networking sites.

Boundaries between faculty and student role may be blurred, and

faculty may become privy to details of a student's life, which have

the potential to impact that relationship.

Bellarmine Social Media Policyhttp://www.bellarmine.edu/Libraries/Nursing_Docs/BSN_Student_Handbook_2012-13_update_6_14_12.

sflb.ashx

My Social Networking Policy:https://www.facebook.com/JaclynEM?sk=info

Learning

Build connections

Peer support

Collaborate

Ease transition

Feedback

Focused interactions with faculty

(RWJF, 2010) (Wenger, 2006)

Professional Socialization

Online identity profile reviews

Networking and research

Time management

Community of practice

Tracking progress

Blogging

Getting Started: https://www.blogger.com/start

Appropriate for clinicals with journal assignments

Users may be authors or read-only

Access by invitation only

Example: http://psychclinical.blogspot.com

More information: http://www.slideshare.net/JaclynEM/clinical-bloggingslideshare

FacebookGetting started:

https://www.facebook.com/help/?page=260315770650470&ref=bc

Pages: Professional instructor profile or class site

Groups: Announcements, news, research, linking content, questions

Contact lists arranged by privacy

Contacting resources directly

Example: https://www.facebook.com/groups/175711542521807/

TwitterGetting Started: https://twitter.com/

Rapid journaling/reflection/discussion, teachable moments, announcements, incentive learning

Trending: #Nurses

Tweet protection

Example: http://www.nursingschools.net/blog/2010/08/100-useful-twitter-feeds-for-nursing-students/

LinkedInGetting Started:

http://learn.linkedin.com/students/step-1/

Appropriate for communication and leadership classes

Open to everyone for the purpose of professional connections

May be linked with Twitter, Facebook, blogs

Example: http://www.linkedin.com/in/OneDNP

Other GoodiesSlideshare

http://www.slideshare.net/JaclynEM

Survey Monkey https://www.surveymonkey.com/s/woundbu

Podcasts http://rwjcsp.unc.edu/resources/podcast/index.html

Webinar http://www.aacn.nche.edu/webinars

Foursquare https://foursquare.com

What Goes Where?

Public

Business contact

Resume information

Thoughts on health news, research, advocacy

Professional photos

Complements

Private

Home contact

Family/Friend information

Religious, political, social commentary

Social photos

Complaints

(CDC, 2011)

https://Twitter.com/OneDNP

https://www.Facebook.com/OneDNP

http://LinkedIn.com/in/OneDNP

http://onednp.blogspot.com/

http://www.slideshare.net/jaclynEM

http://gplus.to/onednp

. . . and now for a little more networking . . .

But what about . . . . . ?

AMH Healthcare (2010). 2010 social media survey of healthcare professionals: The use of social media and other online resources for professional networking and job searches. San Diego, CA: AMH Healthcare

American Nurses Association (2011). Social networking principles toolkit. Retrieved from http://www.nursingworld.org/socialnetworkingtoolkit

Anderson, J., & Puckrin, K. (2011). Social network use: A test of self-regulation. Journal of Nursing Regulation, 2 (1), 36-41.

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1).

CDC Social Media Tools Guidelines & Best Practices. (2011). Retrieved from http://www.cdc.gov/SocialMedia/Tools/guidelines/

Hunt, E., Howard, J., Bishop, C., Aldridge, D., & Garrett, C. (2010). Social networking and nursing. Tar Heel Nurse, 72(4), 14.

Robert Woods Johnson Foundation (2010). How nurse educators are using social media: From blogs to Twitter, social media can give nurses a greater voice. Retrieved from http://www.rwjf.org/childhoodobesity/product.jsp?id=63768

Touchette, F. (2010). Avoid social networking poison. Health Management Technology, 31(11), 32.

Wenger, E. (2006) Communities of practice: A brief introduction. Retrieved from www.ewenger.com/theory/index.htm

References