Social media for museums workshop : Museums Association Conference 2011
41
© webyogi Building Social Media Networks Museums Association Conference 2011
-
Upload
webyogi-marketing -
Category
Self Improvement
-
view
2.516 -
download
1
description
Social media for museums workshop : Museums Association Conference 2011. Building your social networks, social media case studies, creating a social media plan, measuring social media, social media tools & the importance of SEO.
Transcript of Social media for museums workshop : Museums Association Conference 2011
© webyogi 2011
Building Social Media NetworksMuseums Association Conference 2011
© webyogi 2011
Build your social networks…
• What is Social Media?• Social media case studies• Social media game• Measuring social media
hashtag #museums2011
© webyogi 2011
Why you should be excited
about Social Media
© webyogi 2011
800 million users
200 million on Twitter1 billion tweets a week
2nd largest search engine
Whoa! Google+ surpasses 43 Million Users
© webyogi 2011
Re- thinking marketing
Old style Marketing
• Telemarketing• Trade shows & events• Direct mail• Email • Print• TV/Radio ads
Interruption based
New Inbound Marketing
• Search Engine Optimisation• Blogging• Social Media• Really Simple Syndication
(RSS)• Videos• Mobile
Permission based
© webyogi 2011
Social media is…Just about human beings having
conversations and relationships through the use of online technology. It’s simply a new form of mass media.
© webyogi 2011
Social media – Who gives a damn?
• Low cost • Unlimited access• Simplicity• Global reach• SEO social signals• Measurability
© webyogi 2011
The conversation prism
© webyogi 2011
Social Media In MuseumsCase Studies
© webyogi 2011
Brooklyn Museum
Brooklyn Museum: Community: Posse
© webyogi 2011
Babble on about Art
artbabble.org/
© webyogi 2011
www.thewomensmuseum.org/
© webyogi 2011
Social media GameThis game introduces you to social media & gets you thinking about how to use it ….
© webyogi 2011
Choose a Museums Audience
• Mum – Looking for free local activities• Student – Researching topic• Local Historian – Looking for archives• Art Lover – Interested in exhibitions• Older Person – Looking for activities
© webyogi 2011
Lets play!Match audiencesto social media cards
© webyogi 2011
Tools to help
Use these tools to find out where audiences go online
© webyogi 2011
forrester.com
How people behave online
© webyogi 2011
Different audiences like …
• Creators blogging, making videos• Critics reviewing, commenting• Collectors bookmarking, rss feeds• Joiners Facebook, Twitter, communities• Spectators Blogs,Video,Forums,Reviews• Inactives none of the above!
© webyogi 2011
http://www.forrester.com/empowered/tool_consumer.html
© webyogi 2011
Who is using which sites?
Source : Flowtown
© webyogi 2011
Use multiple social media tools
© webyogi 2011
Social Media MeasurementSocial Media Metrics…
© webyogi 2011
Social media ROIGoal = Ticket sales•Baseline : Where do you stand now?•Are people that find your website from Twitter clicking on your booking pages? •Set up a goal to reach payment success page in Google Analytics
© webyogi 2011
How to measure ROI•Set up Segments, Goals & Funnels - Analytics
© webyogi 2011
Social media traffic = 7,963 more visits
© webyogi 2011
Social media plan“Social media should be
integrated with wider business objectives”
© webyogi 2011
5 step social media plan
1: Listen2: Prepare3: Engage4: Go Offline5: Measure Success
http://mashable.com
© webyogi 2011
What next?• Seduce your fans• Create great content• Outreach to bloggers• Encourage reviews• Make content shareable• Mobile website
© webyogi 2011
Before you go….Think SEO!
© webyogi 2011
Follow @webyogi
Looking for digital marketingSEO or social media advice?
Visit www.webyogi.co.uk
Thank you!Any questions?
© webyogi 2011
Thank you to the following companies for original content…
Seomoz – SEO pyramidForrester – Socio technographic ladderMuseumNext – Workshop gameMashable – Social media planFlowtownBrighton Museums
Credits
