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Social Media for Investor Relations - Case Study
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Transcript of Social Media for Investor Relations - Case Study
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Social media for
investor relations
Case study: Critical
Outcome Technologies (TSXV: COT)
August 2013
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APRIL 9, 2013
• Share price of $0.11 • Market cap of $9.07
million • Lack of awareness
= low trading volume
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Engaged Heisler Communications on April 10
• Developed formal IR strategy
• Redeveloped company’s story
• Redeveloped investor PPT
• Began optimizing news releases
APRIL 2013
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Launched social media for investor relations
MAY 2013
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• Used social media to maximize exposure for news release announcing validation from MD Anderson Cancer Center
JUNE 2013
• Began posting news to relevant LinkedIn Groups
• Launched corporate blog
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JULY 2013
Social media and corporate blog begin to develop strong following
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INCREASED AWARENESS
>4500
>2200
>700
1 Since beginning of May 2 Since June 17, 2013
views of investor presentations on SlideShare1
unique visitors on corporate blog2
followers on Twitter1
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• New 52-week high of $0.38 on August 8
• Closed at $0.33 (↑200% since April 9)
• Market cap of $27.22 million
• Daily avg. trading vol. has tripled since April
* As at August 9, 2013
AUGUST 2013*
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416.500.8061 | www.heislercommunications.com
Investor relations
Social media
Financial marketing