Social media for interior designers
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Internet Marketing That Works™
Headquartered in Herndon, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, management, business development
Internet Marketing Solutions
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Internet Marketing That Works™
COGO - leading provider of internet marketing expertise
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Quick Survey
Blog
Clients on Facebook?
Clients on LinkedIn?
Flickr
Do you read blogs?
Have you submitted content?
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Quick, easy addition of new content - SEO!
Builds awareness and trust
Positions you as an expert
What to blog about?
Create on Wordpress
Include links to website
Include links to social media sites
Add an RSS/Email links to allow subscribes
Add a “Share” link - IM, Social, Email
Start a Blog
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Get a Share Badge!
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Start a Blog
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Start a Blog
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Social platform of about 400 million users
Find new customers
Build awareness
Promote events
No hard sell - 80% - 20%
Create a fan page
Include link to website
Blog posts to FB via HootSuite, Twitterfeed, or Notes App
Include link in email signature
Add “Become a Fan” badge on home page
Create a Fan Page on Facebook
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a Fan Page on Facebook - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a Fan Page on Facebook - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Friendly, conversational Micro-blogging tool
Build opt-in list
Build a company profile and personality
Great lead development tool
Become an authority in your industry
Add a “Retweet” button to blog, articles, newsletter
Post a link to your Twitter page on email signature
Add a “Follow Me” button on web, blog, newsletter, email
Create a Business Twitter Account
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a Business Twitter Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The single most important social network for business
Great way to reach self-employed
Network with business alliances
Search tool great great for research & lead development
Post a link to your LinkedIn page on email signature
Add LinkedIn badge on web, blog, newsletter
Add yourself to network updates feed
Set up on Hootsuite
Create a LinkedIn Account
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a LinkedIn Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your projects
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo
Create a Flickr Account
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a Flickr Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a Flickr Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
More popular than all the sites of the TV networks combined
Provides great brand visibility
Strengthens search optimization of website
Upload presentations and portfolio
Add Video to web home page, blog, all social media
Add descriptor tags that will help with searches
Match your title and description with most important tags
Set up on Ping.fm
Share link to video in emails email
Create a YouTube Account
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Create a YouTube Account
http://www.youtube.com/watch?v=dN_BTik8zvA
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in email
Connect and Automate
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Blog feeds to all media
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
Designeresources- search engine/directory for interior designers
Stylehive - social media site/discussion forum on style
Google Local - Free listing service for local business on Google
Interior Design Directory - online directory of interior design professionals - $60/year
Yahoo! Directory - local business listing service with Yahoo!
Online Resources
Internet Marketing Solutions
Internet Marketing That Works™
Online Resources
Internet Marketing Solutions
Internet Marketing That Works™
Blogging
Tweeting about projects, tips, events
Facebook Fan pages
Facebook ads
Posting video about listings - SEO!
Flickr for portfolio display
“So I say, let us embrace all this new technology. Let us use it for more than just placing orders, searching the Internet and email. Let's get some value from it because it is a truly valuable tool, if used properly, in your arsenal of marketing efforts.”
- Deborah Flate, Dialogue Consulting
How are other designers using social media?
Internet Marketing Solutions
Internet Marketing That Works™
For beginners with social media - 2 hours per week
Those who have done a few months - 10 hours/week
Those who have been doing sm for years - 20+ hours/ week
Spend 1-5 hours a week participating and “listening” in social
media
5-10 hours a week creating content
How much time is involved?
Source – Social Media Magic
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
The Social Sphere
Your Website
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
twitip.com - twitter tipsshare badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topicWPBest.com - wordpress web themes to downloadtweetadder - finding followers - great tool!
twello- twitter directory http://www.twello.comsocialoomph.com - automatic direct messages
SWIX.com - dashboard tool to monitor social media traffictwiiterfeed - feed blog to twitter, fb, etc.tweetdeck - http://www.tweetdeck.com
hootsuite - http://www.hootsuite.comslideshare.com - upload presentations
socialMarker - http://www.socialmarker.comnutshellmail.com - get all social media posts day by emailPing.FM - http://www.pingfm.com
PRlog.org - press release distributionfreepressrelease.com -press release distribution
1888release.com - press release distributionezinearticles.com - article submissiontechnorati.com - blog diretory
google alerts - anythinggoogle.com/local - add your business!
tubemogul - distribute videos
Resources
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
• Search Engine Optimization
• Social Media Marketing
• Web Development
• Email Campaigns
Internet Marketing That WorksTM
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