Social Media for Home Builders
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Transcript of Social Media for Home Builders
Social Media Marketing
It All Starts on the Internet
85% of Searches for anything
start on the Internet
Your Website
• Built to Drive Traffic
• Difficult to Navigate
• Content and Branding
• Proper Call to Action
• Tracking & Analytics
Why should you care?
Survey: Influence of Social Media on Customer Service
• 59.1% use social media to “vent”• 72.2% research companies’ customer care
online• 74% decide based on others’ shared
experiences• 81% believe online discussions provide
consumers a greater voice
Society for New Communications Research
Why should you care?
Survey: Social Media• 60% of Americans engage in social media. • Of those, 93% believe that companies should be
present in social media
• 85% Think that the company should interact with their customers through social media.
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust.
September 25, 2008
5 Reasons to Use Social Media
Goals / Strategies
• Increase Traffic
• Social Media Optimization
• Reputation Management
• Social Networking
• Build Brand
Your Social Media Toolbox
Tools of the Trade
What is a Blog?
• The technical answer:– A blog (short for “web log”) is a website, with
regular entries of commentary, descriptions of events, or other material such as graphics or video.
– A powerful SEO tool.– A great way to build community
Blog Examples
• 57 Million active members, 250,000 new registrations per day
• Online Cocktail Party• Create a personal profile and a corporate or
community Facebook Page• Users can become a “fan,” write on your Wall,
upload photos, comment etc.
• Send updates to your fans regularly — or just when you have special news or offers
Facebook Examples
Microblogging
• What are you doing in less than 140 characters
• Instant Messaging to the world
• Post and receive messages from “followers”
• Use Twitter to make announcements, answer buyer questions or just send a quick update
Twitter Examples
Online Public Relations
• Repurpose press releases for online distribution
• Include key words and anchor text where possible
• Increases SEO to website through social media optimization
• Our Favorites: NHDBuzz, PR.com, PRLog, PRZoom, PRWeb, etc.
PR.com Example
Online Video
• Video sharing network with user profiles and channels
• Allows consumers to see your homes and take a virtual tour
• Serves as video database for sites across the web
• Increases SEO and web presence - Google loves video
YouTube Example
• Photo sharing social media network with profiles
• Allows you to load and share galleries of photos
• Owned by Yahoo, so ranks high for Yahoo image search
• Increases SEO for Web sites – Google loves photos
Flickr Examples
Trulia
Active Rain
Social Media ROI
Your Web site Tracking Report
• Increase Keywords
• Increase Referring URLs
SERP Results
Friends, Fans & Followers
Sales
Getting Started
• Make sure your Web site is built to be interactive• Create a Social Media strategy• Launch a Blog• Repurpose PR for online distribution• Submit stories to Realtor Blogs• Create pages on Social Networking sites• Include email in your strategy• Track your results
Text• 72.2% of wireless users have SMS packages.
203 million Americans.
• 57% of wireless users 13+ are regular text message users.
• Texting has increased 107% in the USA in the past year.
• 2.5 billion text messages are sent each day in the USA.
Text• More text messages are sent per phone than phone
calls. The average text messages used per month is 357
compared to 204 cell phone calls.
• 15 million Americans used video on their cell phones in 2Q
2008.
• 138 million Americans have sent a text message in the
past three months.
neustar
WebinarsHow We Get Information Has Changed
Marketing Sherpa – 2009
Marketing
Sherpa:
Increased usage
of virtual events
and virtual
tradeshows – 30%
increase
Contact Information
Carol Flammer, MIRM, CAPS, [email protected]
www.CarolFlammer.com
www.mRELEVANCE.com
www.TopBuilderBlogs.com
770-383-3360 x20
@AtlantaPR