Social Media for Health Care Organizations - Hubmed Health Care Communications Summit 2012
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Transcript of Social Media for Health Care Organizations - Hubmed Health Care Communications Summit 2012
• Using Social Media as Yourself– What is Social Media?– Being Aware of Your Privacy Settings– The Anatomy of Facebook and Twitter
• Using Social Media as an Organization– Tips and Tricks for a Solid Social Media Foundation
What We’ll Cover
@kkokoska
Social media is an ever-growing and evolving collection of online tools and toys, platforms and applications that enable all of us to interact with and share information. Increasingly, it’s both the connective tissue and neural net of the Web.
- Ann Handley, Marketing Profs
What is Social Media?
@kkokoska
• Facebook– 1 billion users– 600 million mobile users– > 42 million pages– 9 million apps
• Twitter– 140 million users– 53% of Twitter users are new
In Numbers
@kkokoska
Facebook v. Twitter
@kkokoska
Social Media Anatomy 101: Privacy Settings
@kkokoska
• Timeline: Stream of content seen on a page or person’s individual page.
• Newsfeed: Your stream of important, opt-in content.• Ticker: Where Facebook places content that didn’t
make it to your NewsFeed.• Tag: Linking someone else’s profile to your post. Posts
to their timeline/friends’ newsfeeds.
Social Media Anatomy 101 : Facebook Vocab
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@kkokoska
Profile Picture
About You
Recent Activity
Highlights
Cover Photo
My Sad Dog
Status Update
Pics of You
Your Friends
@kkokoska
@kkokoska
• DM: Direct Message. You can only send to folks who follow you.
• Hashtag (#): Used before relevant keywords to categorize Tweets so they show more easily in a Twitter search.
• Tiny URLs: URLs created by using a shortener. (bit.ly)• RT: Retweet• Tagging: Using @username
Social Media Anatomy 101 : Twitter Vocab
@kkokoska
@kkokoska
@kkokoska
1. Secure a user friendly URL (ex. www.facebook.com/yourorgname)
2. Use your cover photo wisely3. Add your website address in the About
Section4. Make use of page-specific features
(milestones, highlights, offers…)
Tips: Using Facebook for Your Organization
@kkokoska
@kkokoska
Questions? Contact Me!Katrina Kokoska@[email protected]