social media for filmmakers (dok.incubator)

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SOCIAL MEDIA FOR FILMMAKERS DOK.Incubator, Telc 2012

description

Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.

Transcript of social media for filmmakers (dok.incubator)

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SOCIAL MEDIA FOR FILMMAKERSDOK.Incubator, Telc 2012

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WOLFGANG GUMPELMAIER

• New Media Consultant

• Blogger, Speaker, Coach

• Social Film Marketing & Crowdfunding

• CO-Founder of www.ununi.tv

• Member of www.ikosom.de

• Senior Consultant Social Media

• TrendScout at TrendOne

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Bildquelle: DOKVILLE 2011

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INTRODUCTION

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WHAT IS SOCIAL MEDIA?

Wikipedia:

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

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WHAT IS SOCIAL MEDIA?

Matias Roskos:

The Social Web is not a marketing-channel. It‘s about communication. And Social Media are the individual components on the Internet that define the Social Web‘s technical frame.

Source: The Conversation Prism

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WHY SOCIAL MEDIA?

Source: The Long Tail

Chris Anderson:

„Our culture and economy isshifting away from a focus on arelatively small number of"hits" (mainstream products andmarkets) at the head of the demand curve and toward ahuge number of niches in the tail.“

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(SOCIAL MEDIA) STRATEGY

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ON THE ONE HAND...

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Source: Netzpiloten

Traditional distribution:

•Theatrical

•DVD

•Pay-TV

•Free-to-air-TV

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ON THE OTHER HAND...

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Source: Faceparty by RichardAM

• Set Top Boxes

• Mobile Devices

• Hybrid Distribution

• Web TV, VoD

• P2P-networks

• Social TV

• Broadband

• 3D & Digital Cinema

• Crowdsourcing & Crowdfunding

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GOALS

•Getting your film out there

•Selling your film

•Building a community

•Raising awareness for a topic

•Building a reputation

•Getting some feedback

•etc. Source: Social Mojo

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RESOURCES

•Budget

•Time

•People

•Technology

•etc. Source: Social Mojo

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CONTENT

own vs. user-generated/external

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TOOLS

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DISTRIBUTION

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DISTRIBUTION

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CROWDSOURCING

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FINANCING

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MONITORING

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COPYRIGHTSPeople consume films

whenever, however, whereever they want!

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HOW TO START?

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STEP BY STEP

• Look around

• Register a profile

• Find some friends

• Make your first steps

• Learn from others

• Interact with others

• Identify influencers

• Become a resource

• Monitor your activities

• Optimize your strategy

• Benefit from Social Media

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FACEBOOK

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Facebook‘s statistic:

•More than 900 million active users

•526 million daily active users on average in March 2012

•Average user has 130 friends

• More than 42 million Pages with ten or more Likes

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TWITTER

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YOUTUBE

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Source: YouTube Blog

• Launched in 2005

• 2nd largest search engine

• 72 hours video uploads per minute

• 800 million unique users/month

• 4 billion videos viewed per day

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BLOGS

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Wikipedia:

„A blog (...) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.“

Source: The Hobbit Blog

Source: Irrational Realm,

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PINTEREST

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COLLABORATION

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MONITORING

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OTHER TOOLS

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• business networks: Xing, LinkedIn

• photo-/videosharing: Pinterest, DailyMotion, Vimeo

• location based services: Google Places, Foursquare

• social bookmarking: Delicious, Digg, Diigo

• presentations: Slideshare, Scribd, Prezi

• collaboration: DropBox, Google Docs

• etc.

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EXCURSION:CROWDFUNDING

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„crowdfunding is about the financing of projects and people by (large) crowds.“

WHAT ISCROWDFUNDING?

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CROWDFUNDING PLATFORMS

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MERCHFUNDING

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EXAMPLES

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LOST PLACES

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HOMOPHOBIA

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TASTE THE WASTE

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WATER MAKES MONEY

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INVASION OF THE NOT QUITE DEAD

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ROCKSTARS OF URBAN ART

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GOLDEN RULES

• Start with people who share your interests (family, friends, colleagues)

• Learn (from) Social Media

• Learn from others

• Plan your communication

• Start small, then grow your activites

• Don‘t expect too much

• Be active

• Be creative

• Be authentic

• Monitor your activities

• Stay up to date

• Show your expertise

• Incorporate into daily routine

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THANK YOU FOR YOUR ATTENTION!