Social Media for Event Planners
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Transcript of Social Media for Event Planners
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What Every Event Planner Needs to Know about Social Networking
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Today’s AgendaWhy Bother?Social Media Tools
TwitterLinkedInFacebookRegonline and Pathable
Q & A
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Viral Marketing
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Viral Marketing
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Community Attachment
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Attendees want to network
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Likeli-hood o...
More networking means renewals
New people met
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Meeting people is HARD
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Your ToolboxE-mailYour web siteBlogsTwitterLinkedIn / FacebookPathable
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TwitterSend and receive short messages to
“followers”A “tweet” is a short (140 char) message
sent to anyone listening
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A typical tweet
Type your tweet here
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Hash TagShort way to mark messages as relevant
to a topic or event#wec09 – MPI’s WEC 2009 conference#sxsw – South by Southwest festival#MD10 – MPI’s MeetDifferent 2010#mpi – MPI#eventprofs – Relevant to event
professionals
No “official” list (but check hashtags.org)
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Hash Tag Example
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Applying Twitter to the EventPromotion
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Applying Twitter to the EventCustomer Service
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Applying Twitter to the EventBroadcastingExamples
Keynote beginningOpen seats in the backSummarize activity for those who can’t
attend
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LinkedIn / Facebook
http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585
http://www.facebook.com/event.php?eid=71748908240
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Pathable
Demo
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Social Media ROI1. Increased attendance2. Improved attendee
satisfaction3.More sponsorship $$$
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Get StartedTwitter: twitter.com
Tweetdeck, SeesmicLinkedIn:
linkedin.comEvents -> Add an
EventFacebook:
facebook.comClick “Event” under
“What’s on your mind?”
Pathable: pathable.comJordan Schwartz:
Doug Schulze: [email protected]
RegOnline Events:[email protected]
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