Social Media for Development, Part 3

Social Media for Development

Day 1: August 7, 2013National Computer Institute

Ruben Canlas Jr

Based on materials originally developed by Emmanuel Lallana, PhD

for UN AP-CICT

1Wednesday, August 14, 13

3. Social Media as a Development Tool


ICT for Development (ICT4Dev)

The use of ICT to facilitate integrated approaches and cost-effective scalable solutions in key sectors of development, such as:

• Poverty reduction

• Education

• Health care

• Natural resources management

• Disaster risk management.

Social media for development (SM4D) is a subset of ICT4Dev


Another way to put it

ICT in general, and social media in particular, are tools for “advancing the richness of human life”


Puddle gives everyday people the

opportunity to own a small virtual

“bank” with their friends—no fees and

no applications. Users decide on

interest rates, who can be members,

and who can borrow money. The best

part: profits made from the interest

rates paid by borrowers are distributed

among group members.


Ideo tackles big social problems


Possibilities for Philippines


Google discovered it could predict flu trends by tallying search keywords


• The idea behind it is to pool our own individual little funds to help these children get to school safe and dry.

• Initially, donate yellow school boats •Evolved to providing school supplies, medical/dental missions, scholarships and livelihood programs.

http://www.yellowboat.org/




Group Exercise• Visit yellowboat.org now

• Click through various sections and discuss what strikes you about the site:

• Would you donate to them? Why/why not?

• What elements of the site compel you to help out?

• Would you invite others to visit the site? What parts of the site make it easier for you to do this?

• Do they have Facebook and Twitter?

• Based on your discussions, what would you say are the elements of a good campaign using social media?


Group Work

• Report on how a government agency (preferably your agency) uses social media.

• Identify 3 key strengths

• Identify 3 key limitations or potential uses

• 3 Slides only

• Restrictions and Options

• Agencies in other countries are allowed (only if your agency doesn’t have a social media presence)

Reporting on Day 2


Individual Work

• Do any 3 of the following:

• Facebook: Create an advertisement (go through the steps but don’t pay).

• Twitter: find tips on how to improve your effectiveness on Twitter. If you don’t have an account yet, open one.

• Read about Hootsuite. Sign up and try it out. Demonstrate what it could do.


• slideshare.net/rubencanlas

• Email: [email protected]


mailto:[email protected]

mailto:[email protected]

Social Media for Development, Part 3

Education

Transcript of Social Media for Development, Part 3