Social Media for Dance Retailers: Connecting with Your Customers
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Transcript of Social Media for Dance Retailers: Connecting with Your Customers
What is Social Media? Forms of electronic communication (such as Web sites for
social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and media content. (www.merriam-webster.com)
Popular Social Media Platforms:
Optimizing Social Media For BusinessCreating Your Profile
Create a full, lived in page. Business nameClear, professional profile image Contact info (all of it!)Brief, concise description of what you offerLive in your profile before going public
FacebookNeed-to-Know Lingo
Profile: your collection of the photos, stories and experiences that tell your story.
Friend: people you connect and share with on your Facebook profile.
Page: allows businesses, brands and organizations to connect with people on Facebook.
Like: clicking ‘like’ on a post is a way to give positive feedback. Your audience will keep up with your business by ‘Liking’ your page.
Share: sharing a post with your Facebook friends and connections.
Post: content you share on your Page with your followers. Also referred to as a ‘Status Update’.
Tag/Tagging: links a person, page, or place to something you post, like a status or a photo.
Source: www.facebook.com
TwitterNeed-to-Know Lingo
Twitter Handle: your @username that allows others to find and connect with you on Twitter.
Follow: subscribing to another users Twitter account that allows you to see their Tweets in real time.
Following: the amount of users who you follow.
Followers: the amount of users who follow your account and receive your Tweets in real-time.
Source: www.twitter.com
Tweet: a tweet is a public post that may contain photos, videos, links and up to 140 characters of text.
Retweet: a tweet that you forward to your followers.
Favorite: represented by the ‘heart’ button on Tweets. Clicking on the Favorite Heart indicated that you like a specific Tweet.
Mention: linking Twitter users to your Tweets by using their @username.
TwitterNeed-to-Know Lingo
Source: www.twitter.com
InstagramNeed-to-Know Lingo
@handle: a method of referring to another Instagrammer within a comment. Also your ‘username’ which others can search for and identify you and your business.
Comment: feedback on another users post.
Explore: images that are trending (recently popular) on the IG social network. This is represented by the compass-like navigational star.
Feed: the stream of images that appear on your homepage.
Gramming: the act of posting content.
IGers: short for other Instagram users.
**NOTE: Right now, Instagram is only available on mobile and tablet. Desktop platform does not allow for posting***
Source: www.slideshare.net/BrookeFranks/the-ultimate-guide-to-instagram
Posting ContentImages
Product, events, promotions, attention-getters
LinksRelevant articles, blogs, websites
TextStore updates, promotions, quotes, questions
Tips for Posting 5:3:1 Guideline For Getting Started
5 shares or links to relevant 3rd party content 3 links to business sponsored content (blog or website) 1 self promotional post
Listen and analyze what your audience responds to. Key Tip: stay on top of your competitors or similar pages to
find out what works well for them, and what doesn’t. Consistency is key for both frequency and message.
Please do Please don’tShare valuable news and
updates on your business and products.
Only talk about your business.
Share useful articles, images, content and
resources from credible 3rd parties.
(always give credit to source!)
Share invaluable, irrelevant content that your audience
won’t find useful.
Know and target your audience.
Do a one size fits all social media strategy.
Semi pre-plan your posts. Post irregularly. NO BINGE POSTING!
Use your unique social voice and personality to relate
to your customers.
Use a strictly professional voice that your audience
can not relate to.
The #HashtagA way for users on social media to ‘tag’ what
they’re talking about.
Acts like a search engine for social media.
Use hashtags to appeal to your audience, draw new users, and gain exposure from trending events.
Popular Hashtags for the Dance Industry(based on Instagram counts)
Hashtag Number of Tagged Posts
#dance 20,631,186
#dancer 4,745,085
#ballet 2,860,554
#dancers 1,778,054
#ballerina 1,142,931
#dancerecital 350,265
#dancewear 55,957
Hashtag Do’s and Don’tsPlease Do Please Don’t
New #leotards and #tights from #Eurotard have just arrived! Come in and stock up before your #dancerecital !
#New #leotards #from #eurotard #have #just #arrived! #Comeinandstockup #beforeyourdancerecital!
All #dancers are athletes, but not all athletes are dancers. #dance #strong #quote #inspiration #ballet #ballerina #balletstrong #dancelife
All dancers are athletes, but not all athletes are dancers. #alldancersareathletes #thisquoteissotrue #danceisthebestsportever
Keep your hashtags short and sweet. Don’t use over 10-15 hashtags in one post.
Create your own, unique hashtags to promote your business or specials.
Frequency and Visibility
Facebook 1-2x a day Visibility: 1-2 hours
Instagram 2-3x a day Visibility: 4-5 hours
Twitter 5-6x a day Visibility: 5-15 minutes
**NOTE: Times vary based on your audience. Listen to your users, they’ll let you know if you are posting too often or not enough.
When To Post Determine when your audience is online.
Trial and Error-post at different times and days and monitor which posts receive the most engagement.
Inside social media tools Facebook Insights Twitter Analytics
External applications Buffer Simply Measured Iconosquare Tweriod Klout
Engage, engage, engage!
Create and facilitate two-way conversation. Talk with your audience, not at them.
Comment, post, like and share others content.
Be SOCIAL on SOCIAL MEDIA. Be professional, but still human and relatable.
How Long Will This All Take?
Can be done in as little as 1-2 hours a week for a low maintenance social media presence.
Average time per week amongst marketers: 6 hours.
But really, it’s up to you!
www.hootsuite.com
Free and paid plans.
Schedule posts to multiple social media platforms.
View, comment, and like on multiple platforms side-by-side in real-time.
Coordinate with other team members within program.
Basic reporting and measurements.
simplymeasured.com
Free and Paid Plans
Basic and in-depth metrics and tracking for each platforms for your brand AND the competition.
Competitive analysis and benchmarking.
Find which keywords return the most engagement.
Analyze each social audience to find out what they like, when they are online, what they are talking about.