Social Media for Colleges & Universities

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    19-Aug-2014
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    Education

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Colleges and universities are beginning to embrace social media and realizing the potential power for using it as a component of their overall marketing mix. This seminar will introduce some of the more popular mediums of social media (including Facebook, Twitter and YouTube) and discuss best practices and recommendations for higher education marketers.

Transcript of Social Media for Colleges & Universities

  • Fluid Studio, 2009
  • There is no silver bulleT Fluid Studio, 2009
  • We All hAve A CirCle oF inFluenCe. PeoPle Are inFluenCed by Those They TrusT. Fluid Studio, 2009
  • Circle of Concern What you care about. What you can do something about. Circle of Influence Fluid Studio, 2009
  • PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd. Fluid Studio, 2009 * Enquiro: Business to Business Survey 2007.
  • Fluid Studio, 2009
  • you CAnnoT ConTrol The ConversATion, buT you CAn PArTiCiPATe in iT. Fluid Studio, 2009
  • Fluid Studio, 2009
  • 4 Ps Fluid Studio, 2009
  • 4 Ps ProduCT Fluid Studio, 2009
  • 4 Ps ProduCT, PriCe Fluid Studio, 2009
  • 4 Ps ProduCT, PriCe PlACe Fluid Studio, 2009
  • 4 Ps ProduCT, PriCe PlACe, ProMoTion Fluid Studio, 2009
  • 3 rs Fluid Studio, 2009
  • 3 rs relevAnT Fluid Studio, 2009
  • 3 rs relevAnT, reAl Fluid Studio, 2009
  • 3 rs relevAnT, reAl resPonsive Fluid Studio, 2009
  • 4 rs relevAnT, reAl resPonsive Fluid Studio, 2009
  • 4 rs relevAnT, reAl resPonsive, relATionshiP Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 1. helPing AluMni Find jobs: linkedin And TWiTTer Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 2. CollAborATion And ConneCTing WiTh sTudenTsAnd TWiTTer Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 3. FundrAising: FroM e-MAils To TWeeTs Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 4. TrAining AluMni To use soCiAl MediA Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 5. MeeTing AluMni Where Theyre AT Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 6. Providing Tools To sPreAd inForMATion (WidgeT use) http://www.clearspring.com/widgets/49c013d526cf9aa0/49c3e0b356abf390 Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 7. AluMni-generATed ConTenT Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 8. ProMoTing AluMni neTWorks Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 9. Mobile reunions Fluid Studio, 2009
  • 10 WAys universiTies Are engAging AluMni using soCiAl MediA (special thanks to Mashable) 10. ConneCTing The doTs: google MAPs Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 1. gAThering And shAring inForMATion Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 2. shoWCAsing sTudenT And FACulTy Work Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 3. Providing A PlATForM To broAdCAsT evenTs Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 4. eMergenCy noTiFiCATion Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 5. ConneCTing PeoPle Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 6. ProduCing, noT jusT ProMoTing Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 7. CreATing A diAlogue And CoMMuniCATing To sTudenTs Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 8. FACebook oFFiCe hours Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 9. CoAChing For The sPoTlighT Fluid Studio, 2009
  • 10 WAys universiTies shAre inForMATion using soCiAl MediA (special thanks to Mashable) 10. geTTing Wired viA Mobile Fluid Studio, 2009
  • youTube Colleges ChAnnel iTunes u iTunes u, part of the iTunes store, is possibly the worlds greatest collection of free educational media available to students, teachers, and lifelong learners. With over 200,000 educational audio and video files available, iTunes u has quickly become the engine for the mobile learning movement. it puts the power of the iTunes store in the hands of qualifying universities so they can distribute their educational media to their students and the world. Fluid Studio, 2009
  • hoW A universiTy eMbrACed soCiAl MediA And sCored Millions in youTube vieWs Fluid Studio, 2009
  • CArnegie Mellon universiTy loCATion: PiTTsburgh, PA indusTry: higher eduCATion nuMber oF eMPloyees: 4,000 Fluid Studio, 2009
  • CArnegie Mellon CoMPleTed A Web 2.0-FoCused Web siTe redesign goAl The campaigns goal was to increase the visibility of Carnegie Mellon online and increase brand awareness among students and alumni. Fluid Studio, 2009
  • CArnegie Mellon CoMPleTed A Web 2.0-FoCused Web siTe redesign TACTiCs securing 10,000 video views for each of the