Social Media for Bowling Green
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Bowling Green Professional Marketing Association
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Social Media presentation for Bowling Green Professional Marketing Assocation; 10/20.
Transcript of Social Media for Bowling Green
Bowling GreenProfessional MarketingAssociation
Social Media
Why is it important?
How do I use it?
It took radio 38 years to reach 50
million users
It took television
13years
It took the internet
4years
25% of search results for the world’s 20 largest
brands return links to user-generated
content.
Do you know what they
are saying about your brand?
By 2010, Gen Y will outnumber Baby Boomers.
78% of consumers trust peer recommendations more than any other opinion
Only 14% trust advertisements
Various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.24/7
We no longer search for the news.
It finds us.
3/4 of Americans use social media
2/3 of the global
population visits a social
network daily.
If Facebook were a country, it would be the
4th largest in the world, just behind the US in size.
The fastest growing segment of
Facebook users is 55-65 year old females.
In 2009, Boston College stopped distributing email addresses to incoming students.
Social media is like word of mouth on steroids
Resistance is futile.
Public Relations voicebox
Customer Service manager
Loyalty builder
Collaboration tool
Networking agent
Thought leadership platform
Where should my business
have a profile?
LinkedIn - company page
Facebook - fan page
What conversation tools should I
use?
Tweetdeck
HootSuite
Facebook Wall
Google alerts
Where should I show off my company’s
personality?
Blog
What are the “rules” of Twitter?
Follow back
Develop a voice
Converse
Show your personality
What should I blog about?
A little about you
A lot about your company
Industry trends
Business developments
Always be transparent
Reward your evangelists
Monitor. Engage. Repeat.
