Social media for beginners

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Dr Natalie Harrower Manager, Education and Outreach Digital Repository of Ireland Royal Irish Academy

description

A very basic introduction to social media, with attention to how cultural/educational institutions may use Twitter.

Transcript of Social media for beginners

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Dr Natalie HarrowerManager, Education and OutreachDigital Repository of Ireland Royal Irish Academy

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Social Media …for Beginners

Social Media for Beginners

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Today’s plan:

1.Let’s be social…without the media2.How do you use it? Conventions3.Overview of different platforms4.Let’s Tweet! Step-by-step

Social Media for Beginners

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Conventions…

ways we use FACEBOOKSocial Media for Beginners

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Overview of different platforms

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Categories- Exists primarily as a social sharing platform- Specifically for sharing A/V- Scrapbooking/curating: - Websites/news sites with social media slant - Tools to manage accounts

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Social Media for Beginners

Exists primarily as a social sharing

platform:

- Facebook- Twitter- LinkedIn- Google +

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Specifically for sharing A/V- Youtube

- Vimeo

- Slideshare

- Instagram/Flickr

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Scrapbooking/curating:

- Pinterest

- Scoop.it

- Paper.li

- Storify.comSocial Media for Beginners

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Websites/news sites with social media slant - boingboing.net

- reddit.com

- journal.ie

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Tools to manage accounts:

- Hootsuite- Tweetdeck- URL shorteners, etc. bit.lyhttp://friendorfollow.com/ http://www.tweriod.com/,

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TwitterSocial Media for Beginners

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Basics of Twitter

- 140 characters max- short lifespan of a tweet- use @username to tag someone- use #keyword to contribute to a topic

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Twitter social conventions- Engage with users directly through @

- Develop a twitter personality, and balance ‘serious’ stuff with lighter tweets- alter the times of day you post- Direct tweets back to your website

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Example: from ok to better!• Example: I find an article that is relevant to my project, but that also gets

people thinking. E.g. Article in Guardian about how to use the word ‘data’ – plural only, or singular?

a. First try, post the link:

b. Add the title so people know what the link refers to:

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Example: from ok to better!c. Shorten the link to make it cleaner: d. Ask a question:

e. Use # to tag some key topics: f. Tag someone to elicit their response (great way to make

friends)

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Thanks!Questions or suggestions for future

workshops: [email protected]

– or better – @dri_ireland

Social Media for Beginners