Social media explained
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Transcript of Social media explained
Growing Your Dream
Best Practices for New BusinessNetworking & Social Media
Doing Business in the New Millennium
Here Wego together…
• Social Media Overview• Positioning Your Brand• Project Management Flow• Profiles Across the Web• Publicity That Gets Results• Your Treasure Hunt Success• Training Opportunities
What is Social Media?
• Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
• It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.
• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
What is Social Media?
• Web 2.0 – Know, Like, Follow, Share• Massive sharing of information• Multiple resources feeding each
other• Capacity to start and grow an online
or click-and-mortar business quickly
Social Media• A social network service focuses
on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
What is Social Media?
Who is succeeding?• Major Corps• Small Business• Experts• Network Mktg• Employment• Entrepreneurs
• Market Research• Website Owners• TeleWebinars• Publishing• Coaching• Subscriptions/
other people’s products
Where are you?
How can you position yourself?
• Determine how to brand• Create profiles to match your
brand• Create accounts in Major Places• Social bookmarking strategy• Participate in groups
Branding ExamplesLinkedIn
About.me
Google+
Website
Project ManagementWhat is your goal?Who else will be involved & at what
level?When do you want to accomplish it by?What are the resources you will need?How are your daily tasks structured?Where are schedule/tasks/details
visible?Support network – people, places and
things
Goals
Keywords
Adwords Keyword Tool
Keywords & SEO• Keywords
– Adwords Tool– Selection– Placement– Consistency– Experimentation
• Search Engine Optimization– Keywords– Content– Graphics– Google+ Posts
Competitors
• Google Your Keywords– Examine the list – see if you are there
• Websites– Right click – ‘View Source’
• Pages– Facebook, LinkedIn, Google+, Twitter
Top Organic Listing
and
Google+ Posting
Notice Google+ postin
gs
Profiles• Facebook• LinkedIN• Google+• Twitter• Gravatar• About.me
Publicity The Hook
Short – Impactful Elevator Pitch Create Urgency - Draw Attention
Timely Piece Tie-in to Current Events Time of Year
Explain Your Topic in a ‘Media’ Way One-sheet impactful presentation – Why? Be Entertaining – Delightful – Real
Create Relationships w/ Local Media Newspaper, Television. Radio, Internet Hosts
Social Media & Networking
Blogging
Twittering About…
Keywor
ds
Competitors
I Don’t Know Enough
AdWordsKeyword ToolMayhem toMetanoia
Increased Engagement
Traffic Generation
Evaluate Results
Recap• Social Media
– Intentional Communities• Business Applications
– Mission, Message, Traffic, Sales• Positioning for Success
– Management, Deployment, Publicity• Getting Started
– Strategic Plan, Profile, Networks, Execution• Twitter
– Registration, Deliberation, Integration• Blogging
– Expertise, Placement, Signature• Treasure Map
– Metanoia Management
Specific Training for YouJust for today – w/ set appointment3 – One-hour sessions focused on
area of your choice = $199 a 66% discount– Includes – personal training your
location /computer with hands-on instruction in-person or via SKYPE… an excellent alternative to minimize down time. • recommended bi-weekly sessions for best
results with time to practice
Contact: [email protected]: 480-633-7179