Social Media Enterprise
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Transcript of Social Media Enterprise
![Page 1: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/1.jpg)
Social Media for Enterprisefocusing on the human side
Cristina Costa
![Page 2: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/2.jpg)
know your audience
photo by Flickr ID Affendaddyhttp://www.flickr.com
/photos/khiltscher/3272098155/
from you to us
![Page 3: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/3.jpg)
Stop broadcasting!
http://www.flickr.com/photos/25813335@N00/3708549622
![Page 4: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/4.jpg)
Start communicating
http://www.flickr.com/photos/27590559@N02/3962331058
![Page 5: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/5.jpg)
Welcome to the Participatory Web
![Page 6: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/6.jpg)
More than an image...
![Page 7: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/7.jpg)
Credibility
![Page 8: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/8.jpg)
Influence
![Page 9: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/9.jpg)
Uniqueness
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Confidence
![Page 11: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/11.jpg)
Reputation
![Page 12: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/12.jpg)
Communication
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More than a blog
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Creating your reputation hub
bring it all together
define your purposethink of what makes you
uniqueshare your passionbe yourself give access to your voice
Portfolio of Practiceshowcase your professional
world
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Creating your reputation hub
bring it all together
![Page 16: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/16.jpg)
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Connect yourself to the
network/community
![Page 18: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/18.jpg)
Show that you care
![Page 19: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/19.jpg)
Brand yourself as people;not as a
product/service!
![Page 20: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/20.jpg)
A story
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Be responsive
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EngageBy IconTexto
(CC BY-NC 3.0)
![Page 23: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/23.jpg)
Make it personal
![Page 24: Social Media Enterprise](https://reader033.fdocuments.net/reader033/viewer/2022061113/545cffdcb0af9f12318b4ca5/html5/thumbnails/24.jpg)
But not *too* personal!!
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networked conversation
word of mouth (RTs)socio-professional
reputation
accessibility
immediacy
personal
connection
availability
contribution
sharing
spontaneity
fun
presence
friendly
responsiveness
communication
authenticity
passion
creativity