Social Media Engagement

Social Media in Business

Sue IngramDirector of Information Technology Services

Missouri State University-West [email protected]

Social Media…• Designed to create and build relationships –

promote conversation, ask for feedback, and respond to questions and comments

• Not social media marketing, but social media engagement

• Should be part of your overall marketing plan• Tools may be free, but most require ongoing

attention

2Missouri State University - West Plains

Social Media Engagement• What are you trying to accomplish?• How will you measure your progress?• Will you commit to the time required?


Getting Started• Create a Gmail account– Why?• Most social media sites require a login; use this email

account to keep business separate from personal– http://mail.google.com/mail


http://mail.google.com/mail

Create a GMail accounthttp://mail.google.com/mail


http://mail.google.com/mail

Google Alertshttp://www.google.com/alerts

• Find out what is being said about your company or product

• Keep up to date on a competitor or industry • Get results via email – you select the

frequency


http://www.google.com/alerts

Google Alerts…http://www.google.com/alerts


http://www.google.com/alerts

Google your business


Why let others create your ad?Google Places


Google Places…http://places.google.com/business


http://places.google.com/business

Facebook• 500 million active users - 50% online on any

day• Google and Facebook – neck and neck• Go where your customers are!• Promote conversations and interactions• Share, don’t sell!


Facebook…A post on Delvin Farms’ Page This is what a “fan” sees


Facebook…• Personal profile (account)• Group• Page

• Create Facebook personal profile (account)– http://www.facebook.com – Review / change settings

• Log in, then create Facebook Page– http://www.facebook.com/pages/create.php


http://www.facebook.com/

http://www.facebook.com/pages/create.php

Facebook…Create profile (account) http://www.facebook.com


Facebook Page…


Facebook Page…

Create Facebook Pagehttp://www.facebook.com/pages/create.php




Facebook Page…

Create Facebook Page


Facebook Page…• Select a shortened link name (must have 25 “fans”)– Example: www.facebook.com/DSIFarm

• Add link to your business cards and other advertising• Add link to your Google Place and other online sites• Add link to your email signature • If you have a blog or web site:– Place links on your FB Page to your blog or web site

• On the Info tab• In the left column below your profile picture

– Place a link to your FB Page on your blog or web site


Facebook Page Statistics…


Facebook… AdvancedCreate a Facebook Landing Page

Set as default for all new visitors

Include a “call to action” such as clicking the Like button or signing up for a newsletter


Facebook…coming soon• Facebook Places and Facebook Deals– Facebook’s answer to location-based social

networks such as Foursquare that allow users to check in and receive deals• http://www.facebook.com/help/?search=facebook+places • http://www.facebook.com/help/?page=18846


http://www.facebook.com/help/?search=facebook+places

http://www.facebook.com/help/?page=18846

Foursquarehttp://www.foursquare.com

• Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials

• Users’ “check-ins” are shared with their friends via Facebook or Twitter


http://www.foursquare.com/

Foursquare…http://www.foursquare.com



Foursquare…http://foursquare.com/businesses/

• Claim your venue• Use foursquare’s simple self-service tools to

create and manage different kinds of foursquare specials

• Promote your participation• Track check-ins via foursquare-provided stats


http://foursquare.com/businesses/

Twitterhttp://www.twitter.com

• Broadcast (tweet) information 140 characters at a time• About Twitter

– http://twitter.com/about • Twitter 101

– http://business.twitter.com/twitter101/ • Use Fast Follow to receive tweets as text messages

without a Twitter account– Text “follow [username]” to 40404– http://support.twitter.com/articles/218610-new-fast-follow – http://media.twitter.com/859/fast-follows


http://www.twitter.com/

http://twitter.com/about

http://business.twitter.com/twitter101/

http://support.twitter.com/articles/218610-new-fast-follow

http://media.twitter.com/859/fast-follows

Twitter…Create an account iPhone display


YouTubewww.youtube.com

• Broadcast video• Edit and customize your channel– http://www.google.com/support/youtube/bin/ans

wer.py?answer=174555


http://www.youtube.com/

http://www.google.com/support/youtube/bin/answer.py?answer=174555

http://www.google.com/support/youtube/bin/answer.py?answer=174555

YouTube…


More to ExploreLinkedIn – Professional networkingwww.linkedin.com

Yelp – Reviews of local businesseswww.yelp.com


http://www.linkedin.com/

http://www.yelp.com/

Legal Implications• Minimize risk: Five social media best practices for business

– http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/

• Website terms and conditions: More important than you might think– http://www.westlawinsider.com/2010/10/website-terms-and-c

onditions-more-important-than-you-might-think/

• Social media for business: Legal issues faced by employees– http://www.westlawinsider.com/2010/09/social-media-for-busi

ness-legal-issues-faced-by-employees/


http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/



http://www.westlawinsider.com/2010/10/website-terms-and-conditions-more-important-than-you-might-think/



http://www.westlawinsider.com/2010/09/social-media-for-business-legal-issues-faced-by-employees/



Policies - Links• Should your business have a social media policy?

– http://mashable.com/2009/04/27/social-media-policy/ • Ten must-haves for your social media policy

– http://mashable.com/2009/06/02/social-media-policy-musts/• Setting technology policies that make sense in a Web 2.0 World

– http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html

• IBM social computing guidelines– http://www.ibm.com/blogs/zz/en/guidelines.html

• Social Media Governance– http://socialmediagovernance.com/policies.php


http://mashable.com/2009/04/27/social-media-policy/

http://mashable.com/2009/04/27/social-media-policy/

http://mashable.com/2009/06/02/social-media-policy-musts/

http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html



http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.ibm.com/blogs/zz/en/guidelines.html

http://socialmediagovernance.com/policies.php



Conclusion

Building an external community on social networking platforms takes time and effort.The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales.


Questions?

Sue IngramDirector of Information Technology Services

Missouri State University-West [email protected]

Missouri State University - West Plains 38

Social Media Engagement

Education

Transcript of Social Media Engagement