SOCIALMEDIA

Effective Uses and Practices

Presentation by:

Social Media

•A group of Internet-based technologies that allows the creation and exchange

of user generated content.

•The No.1 Online Activity

Social Media Has Fundamentally Changed Our Connectivity

Ever Heard of the 6 Degrees of Separation?

We are now Separated from Each Person on Earth by about

3 Degrees

It No Longer Exists!(Thanks primarily to Facebook)

This is being called the

Shift From the

Information Era To The

Networked Era

Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained from: http://www.flickr.com/photos/marc_smith/7435405092/

Increased Connectivity Gives Companies a Wider Audience

Graph: 310 Active Twitter Users (out of 100 Million) over 2 days.

Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained from: http://www.flickr.com/photos/marc_smith/7435405092/

.

BUT Time and time again,

Companies who Self-Endorse are Kicked Out of the Conversation

(It’s called SOCIAL media for a reason)

Solution?

Create Your Company’s Personable Persona

The Spontaneous & Upbeat Prankster

The Holistic & Inspirational Athlete

The Professional & Informed Industry Leader

Percent of Companies who saw benefits from using Social Media-- Half of whom had been using these platforms for less than one year

How Social Media Benefits a Business

Get Everyone To Help

• Interact with Sites• Invite their business

contacts • Ask others to guest blog

• Leverage office events into Stories• Send Social Media Coordinator important articles

General Guidelines & Best Practices

• Use desecration; your posts reflect the company• Be engaged and be informed.• Be external- Don’t Be Self-Centered!

Using the Main Social Media Sites

• A mirco-blogging service• Twitter now reaches 1 of 10 internet users worldwide and grew 59 percent in the past year

Tweet Half Life = 2.8 Hours

Reaches 71.2% of the world’s global audience

Accounts for:

-3 in every 4 minutes spent on social media

-1 in every 7 minutes spent online around the world

• Optimal Posting time: 1:00-4:00pm• Ideal: Wednesday, 3:00pm

• Professional Networking Site:

• allows for business contacts to connect, find job, share insights, etc.

• Create a company group to provide a forum for sharing insights & knowledge, and networking with potential clients & employees.

• Transfer company recommendations to Linkedin• 14% of people believe advertisements, 78%

believe the opinion of others.

Improve Your Profile!• Improve SEO:

• Make a Vanity Url• Use Keywords

• Show Your Skills• Connect to Contacts• Seek and Give Recommendations• Share Knowledge in Groups

• Video sharing site

• Over 3 billion hours of video are watched each month on YouTube

• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

• Optimal Posting Time: Sunday, Monday, & Tuesday, between 7-10pm

Blogs Demonstrate Knowledge & Increase SEO

Social media has impacted everything:

“from business, to governments, to media... It now seems as if the next frontier may be in applying the tenants of social media

— transparency, crowdsourcing and the democratization of media —

to solve a wide array of global problems.”

–Ted Ostrow on the subject of

TED Global 2012 &Radical Openness

http://mashable.com/2012/06/26/ted-global-radical-openness/

The End

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