Micki Trost, Public Information Officer

Colorado Division of Homeland Security and Emergency Management

SOCIAL MEDIA DISASTER RESPONSE AND RECOVERY

Interactions on Social Media• Engagement

• Know your Partners and where they Post

• Account Names

• Support

• Community Accounts

• Know your Rules

• Know Social Media Rules

• Hashtags

• Twitter Lists

• It is much more than Response…..be Ready for Recovery

Interactions on Social MediaMaps should be a part of your tool box

• Google My Places Map

• ESRI Maps

Interactions on Social Media• Media Questions

• Verify facts

• Confirm social media accounts

• Request Interviews

• Skype interviews

• PIO and personal accounts

Interactions on Social Media• Community Questions and Requests for Help

• Evacuation Assistance

• Contractors

• Concerned Community Members

• In Twitter feed and Direct Messages

• Increasing trend

• Share appreciation

• Share frustration

Interactions on Social Media• Do you have a plan to address requests for help?

• How do you follow up publicly?

Interactions on Social Media• Social Media Community Groups

• Partnerships

• Utilize for Recovery Information

• Monitor for Community Trends

Interactions on Social Media• Community Trends

• Volunteer Drives

• Donation Drives

• Unmet Needs

• Pet Rescues

• Incorrect Messages

• Correct without being “Big Brother”.

Know Your Partners• Do you know where your partners or official agency social media accounts?

• Twitter lists?

• Facebook accounts

Know Your Partners• Create a list for each incident/disaster/event to help monitor

• Create a steady state list.

• Mobile notifications.

Know Your Partners• Create a list for each incident/disaster/event to help monitor

• Create a steady state list.

• Mobile notifications.

• PIO

• Leadership

• Monitors

Know Your RulesDo you…..

• Retweet unofficial accounts?

• Retweet media accounts?

• Response to tweets?

• Response to Facebook posts?

• What is the focus on each of your social media accounts?

• Do you have a communication strategy?

• COEmergency.com (Hub) – all sources push back to the emergency blog

• COEmergency Twitter – short updates as they are verified and happen

• COEmergency Facebook – interaction and sharing with community

Know Social Media Rules• Know how to use your social media accounts before an incident or disaster.

• Build your followers during steady state and become a trusted source.

• Know commonly used hashtags:

• Weather: #Cowx

• Wildfire: #Cofire

• Health: #COHealth

• Incident Names: Create your hashtag early and use it every time

• Use attribution in your posts and tweets

• Share other partner information

• Interact

• Know Twitter terms, Facebook Terms….

Get Ready for Recovery• Response is a roller coaster for first 14 days.

• Recovery will start around day 4 and continue for 18-24 months.

• Pace yourself.

• Try new things.

• Ask for help.

Micki Trost, DHSEM Public Information Officer

micki.trost@state.co.us303-472-4087

Presentation: http://www.slideshare.net/MickiFreemanTrost/social-media-during-disaster-and-recovery