Social Media & Content Marketing Overview
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Transcript of Social Media & Content Marketing Overview
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Social Media and
Content MarketingPresented June 26, 2015
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The best marketing doesn’t feel like marketing.
- Tom Fishburne, Founder and CEO Marketoon Studios
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Content Marketing
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Content Marketing: A technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
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Content MarketingTraditional Marketing
Advertising (Print & Video)
Print Collateral
Website / SEO
Sales App
Trade Show
How-To Videos
Infographics
Blog Posts
Webinars / SlideShares
Social Media
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Content marketing complements traditional marketing.
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Content marketing complements SEO.
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Content marketing builds…
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Trust.
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CREATING THE CONTENT
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Concentrek Group creates and publishes original content to share via
social platforms.
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FOR EXAMPLE:
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Subject: “Best Way to Chop
an Onion”
Blog Post
Infographic
Video
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Subject: “How to Change Windshield Wiper
Blades”
Blog Post
Infographic
Video
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Subject: “Size of Images on
Twitter”
Blog Post
Infographic
SlideShare
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Content marketing is the engine that fuels a brand’s online presence. The goal of content marketing is
provide consumers with content that is educational and informative, positioning the brand as an industry
thought leader. Once this content is produced, social media provides a platform to share this
relevant content with others.
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SOCIAL MEDIA PLATFORMS
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Concentrek Group, a creative agency.
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Thank you.