Social Media Community Features

Social Media

© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]

SOCIAL MEDIA: COMMUNITY FEATURES

PHOTO:GARY HAYES

http://silkcharm.blogspot.com/


http://laurelpapworth.com/


mailto:[email protected]


Social Media


Web CommunitiesAlgarve, Portugal, for IADIS







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About Laurel PapworthUsenet IRC, AARNET, for Uni 1989

Virtual worlds, Dransik, Ashen Empires, official forums for Everquest, Ultima Online 1999

Big Brother, Biggest Loser, Idol Communities 2005

Saudi Arabia Women’s community 2008

AFTRS - Scorched.TV interactv Emmy Award 2008

Uni of Sydney, Uni of Western Sydney







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Barrier to EntryReason for Joining, Value Systems & Contribution







VISITORMute

LeaderCreator/

Evangelist

ElderFinishing

NewcomerLimited

RegisteredNormal

ResponderBuild Rep

MEMBERSHIP LIFECYCLE

AMYJOKIM

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FLICKR: MYKLROVENTINE







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Barrier to EntryTagline and Motto

Proper ABOUT page

Visual design that encourages behaviour

History of site

List content, show tools, join discussion

V: first few minutes: want to add value







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Social SpacesContent creation, community distribution, conversation and discussion







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CONTENT IS LOCKEDREADERS CANNOT EDIT

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BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION







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BUILDING AN AUDIENCE IS AN ISSUE







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GATED COMMUNITIES DISTRIBUTE DIFFERENTLY







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CUSTOMER ADVERTISINGTO CUSTOMER







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Communication StylesSynchronous (virtual world, IMs) Asynchronous (email, forums)

One-to-Many (Blogs, Broadcast channels)

Few-to-Few (Facebook, Twitter) Group

Many-to-Many (Forums, Virtual Worlds)

One-to-One (PMs/DMs, IMs)

Clarify areas/security

V: Cater for different communication styles







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Identity and ReputationProfile as report card, followers and friends, build reputation







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InfluencersCreators, Contributors, Leaderboards and reward systems.







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WORDLE.NET







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INFLUENCERS







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COP

BADBOY

BEFRIENDER TEACHER

MODERATOR

CRITIC

HELPER







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Activities and CampaignsRunning events in online communities







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Types of ActivitiesViral spiked managed events

Meetings for tribes, calendars, Memos

Performances, podcasts, IRC interviews

Competitions, polls, new content

Member OR SN Host organised

V: Build loyalty, retain value, repeat visits







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BehaviourRules for managing etiquette







MODERATORS ARE “COPS ON STREETS”

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BehaviourEtiquette statement (suggest)

Code of Conduct (must)

Rules of Engagement (penalties)

ToS, ToU, Privacy, EULA

Moderator community – forums, tools, shock sites, auto ban, blacklist, security

V: We all need boundaries







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Rites and RitualsSecret handshakes - the language of the community







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Rites & RitualsScripted and unscripted dramasMovie star death, Tsunami, election

Private yet shared and meaningful

Rites of Passage – birth, birthday, engagement, marriage, death, graduation

Small rites – thank you, hello, welcome,

SN Rites - leaders, anniversary, icons

V: Membership anniversary = loyalty







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Tribes and SwarmsRipples of groups







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SwarmsMeaningful sizes

Too large -> schisms/forks

Same tools for guilds and groups

Identification rituals and badges

Tools – places, clubhouses, private forums

V: They grow themselves virally for you







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Future DirectionsReal Time, Mobile, Ambient







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In SummaryPlaying with Communities







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In SummaryHow do I convey my purpose?

What tools do I give them?

How do they manage identity and trust?

What roles and what Leaders?

How to behave, do activities & do rituals?

Will they create subgroups virally?

V- Have FUN with your community!







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Questions?







Social Media Community Features

Business

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