hi. welcome to American Red Cross social media.

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philosophy: use social media tools to execute the mission.

help people prevent, prepare for, and respond to emergencies with social media

here’s some of our official social media stuff

Blog  l  Twitter  l  Facebook  l  DisasterNewsroom  l  Flickr  l  YouTube  l  Good2Gether  l  LinkedIn  l  SocialVibe  l  Ammado

this guide is not just for communicators and marketers

it’s for anyone who:

spends time online and is a Red Crosser

Within days of the earthquake Text Haiti to 90999 was everywhere.

Text Haiti Donation Spikes

News of the Haiti earthquake spread rapidly

Larry King Live Special

American Idol

Super Bowl

NFL Playoff Games

Spikes spurred by social media, news, broadcast promotions

Sábado Gigante Telethon

Accessibility

Easy to promote

Affordable

Immediate

Legitimacy

Every Marketing Channel Used

Social Media

Why It Worked

Yes No

Do you believe that the engagement of social media by an organization or government elevates citizens’ expectations of both dialogue and a timely response?

92.1% 7.9%

Is your organization/jurisdiction adequately staffed to scale its ability to monitor Web applications and respond to large numbers of requests during a mass-casualty event?

11.1% 88.9%

90% say social media drives the expectation among citizens that they are communicating with responders in ways that will facilitate a timely response.

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Adjusting to Social Web Enabled Citizen Adjusting to Social Web Enabled Citizen Action in Disaster ResponseAction in Disaster Response

• Shift operational culture to give the public a role• Increase teamwork between Communications

and Disaster Operations department• Train virtual volunteers to help monitor,

authenticate, and route incoming disaster requests and information

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Thank you!Thank you!