Social Media Club Austin - October 2011 "There's an App For That" Panel
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Transcript of Social Media Club Austin - October 2011 "There's an App For That" Panel
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“There’s An App For That” Panel – 10-‐25-‐2011
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“There’s An App For That” Panel – 10-‐25-‐2011
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“There’s An App For That” Panel – 10-‐25-‐2011
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“There’s An App For That” Panel – 10-‐25-‐2011
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Confiden<al & Proprietary ATX Innova<on, Inc.
MOBILE PAYMENT TRENDS } Mobile payment in many ways is the founda<on for targeted social and local commerce
} Currently, there are 3 technology conversa<ons: o Near Field Communica<on (NFC) (e.g. Google, ISIS, etc.) o ‘Far Field’ Communica<on (e.g. Tabbedout) o Mobile POS (e.g. Square, Verifon PAYware, etc.)
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Confiden<al & Proprietary ATX Innova<on, Inc.
SOME THINGS AREN’T ‘NEAR’ ▶ NFC is great for vending, retail, transit and, within hospitality, at drive-‐thru and counter-‐service.
▶ Not well-‐suited for the 500,000 full-‐service restaurants, hotels, bars, and casinos.
o Consumers don’t like wai<ng closeout & prefer not to hand their phone to a stranger in order to pay
o Restaurants and bars don’t want to purchase or maintain new hardware
▶ Tabbedout’s decentralized ‘Far’ model is an essenCal compliment to NFC
o Requires no hardware – integrated with the industry’s top POS vendors (Micros, Aloha, etc.) o Together it will provide consumers with a consistent mobile payment experience across
market ver<cals
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WHERE WE ARE? } In-‐Market and Expanding Rapidly ◦ Having launched in Aus<n in January 2010, our network has grown to 350 live venues across
33 states. ◦ Our current venues include a mix of bars, nightclubs, casinos, restaurants and hotels. ◦ We have over 250 resellers pushing Tabbedout daily to exis<ng and new merchants.
} Major Market Focus ◦ Having established a na<onal sales channel, we are focused on 10 key metro markets:
• Aus<n • Portland • Chicago • Sea_le • Los Angeles
• San Francisco • Atlanta • Houston • New York • Dallas
Confiden<al & Proprietary ATX Innova<on, Inc.
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