Social Media Class for Venue Management
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In a world that talks back Tell your story, share the experience Gijsbregt Brouwer EAVM - social media - Hotel New York - August 29th, 2012
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Transcript of Social Media Class for Venue Management
In a world that talks back
Tell your story, share the experience
Gijsbregt Brouwer
EAVM - social media - Hotel New York - August 29th, 2012
The disruptionThe facts
The trendsThe casesThe tips
Disruption
Artist?
Parody?
Producer?
Fans?
Artist?
1 to 1
1 to many
Many to many
Disruption
Disruption
Disruption
Disruption
Disruption
Disruption
Facts
Social networks world wide
0
250
500
750
1000
2012
1030
130150
350
905
Facebook Twitter Linkedin Google+ Instagram Pinterest
3+ billion likes & comments a day
a TRILLION + views per month
1 billion tweets every 3 days
TPS record 25,088
YouTube
4 billion videoviews per day
YouTube
Every minute 72 hours upload
YouTube
64% of youth discover music
via YouTube
Internet & TV
3 hours per dayAt the same time
Trends
SoLoMo
Crowds
Smart buildings
Digital = personal
Realtime world
Social business
Cases
Tell your story?
Share your story?
Share your story?
Engage your fans?
Share your story!
Share your story!
Share your story!
General exposureRooms (promo code)
Meetings (contact)Bar/restaurant?
Share your story!
Images to share
Images to share
Images to share
Images to share
Connect!
Connect!
Connect!
Tips
Personal/AuthenticContinuousAdding value
Real timeEngaging!
It’s everybody’s job
Not an intern or the PA of the GM
It's oh so quiet...
Holiday...
You have to be social, to be in social
media!
Q&A
September 25, Ahoy!
Follow me @gijsbregt
