Social Media Overview

with Chuck Aikens, President Market Vertical Partners

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What Is Social Media?

“An umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio”

-Wikipedia

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Social Media

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Social Media

• The fastest growing and largest web platform ever.

• More pervasive and adopted more rapidly than email.

• It’s how people are connecting, sharing, and building relationships.

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Facebook - Social Network

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Facebook -Company Pages

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Linked In - Business Network

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Company Profiles

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Twitter – Microblogging

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Twitter for Business

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Blogging = Broadcasting

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Distribute To Social Profiles

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Social Media = Your Brand

• You Connect

• Your Message

• You’re Tech Saavy

• You Save Money

• You Broadcast

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Brand Management

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Social Media Steps

• Create– Username consistent– Picture close up

• Communicate– Topic ideas– Be consistent

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1. Setup FACEBOOK Profile Page

1b. Setup business page1c. Advertise your page or your website1d. Connect with Realtors1e. Join/Fan Professional Groups / Pages1f. Join/Fan Cherry Creek Mortgage Page

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Don’t Disclaimer• Don’t waste time on Social Media• Have a Marketing Policy / Reason• Long term success = New business

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2. Setup a Twitter Profile

1b. Customize profile1c. Use url shortner (bit.ly)1d. Follow Realtors & business partners1e. Re-tweet RT@bettag interesting stories1f. Tweet your online activities, web updates, real estate news, etc.

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3. Setup a Linked In Profile

3b. Complete Profile (100% if possible).3c. Join Cherry Creek Mortgage Company Profile3d. Connect with Realtors, Partners, etc.3e. Link to website, blog, social profile (3 urls)3f. Add new people to Linked In Network when you meet them3g. Give & Ask for Recommendations3h. Join Professional Groups, subscribe to weekly email digest.

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4. Create Traffic Through Blogging

4b. Setup a blog (hosted or industry)4c. Commit to a posting schedule4d. Distribute all posts 4e. Write for your business 4f. Connect all your social profiles

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Social Media Goals• Setup profiles where clients & partners are

(Twitter, Facebook, Linked In)• Contribute & Conversate (No Distractions)• Listen & Learn (Establish Expertise)• Focus on Business (But Not 100%)

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Thank You

• Chuck Aikens– http://www.linkedin.com/in/chuckaikens– http://www.twitter.com/chuckaikens– http://www.facebook.com/chuckaikens– http://www.chuckaikens.com

• Slides available @