Social media channel presentation you tube
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Social Media Channel Presentation
Presented by:Chris Green
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Who is YouTube’s Target Market?
• According to one source from Quantcast, % ratio is split evenly between males and females (September 2011)
• Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65%
• Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site
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Pros• Can see video stats
• Date of video referrals are shown
• Strong visual medium to work with (TV of the Internet)
• Largest viewership of online videos
• 2nd largest search engine (owned by Google)
• Easy to share videos
• Free hosting
• Embedding options
• Resolution choice
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Cons• Unwanted competitor ads showing
up
• Upload time is only 15 minutes
• Streaming can become inconsistent
• No guarantee about videos showing up in the business’s domain name on Google Search
• Account shutdowns
• No choice in thumbnail pic (unless a partner)
• Slow playback during peak traffic
It is the 3rd most blocked website that businesses restrict
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Successes• BlendTec
• Home Depot
• University of Phoenix
These brands understand that the social channel has the ability to connect with others on an emotional level
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Failures1. You guessed it: not making any videos!
2. Making only a single video
3. Emphasis on equipment over content
4. Length (video is too long, so long!)
5. Ignoring your community
Plenty of more sources of failures other than these
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Case Study Failure• Amazon.com
Reasons:• Low amount of video uploads
• Low amount of followers (for size of the company)
• Lack of engagement with community
Two channels of Amazon:InsideAmazon and Amazon
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Trends• YouTube now allows people to rent out movies (YouTube.ca/movies)
• Music is the most popular item of interest
• Non-profits (CitizenTube)
• Video Contests (advertisers are all over this-Doritos Make Your Own Ad)
• Business-centered video sites are beginning to emerge
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Trends Continued
• Key word research• Direct customer insights to create videos
(ex//IKEA 3D Showroom)• Traditional, industrial companies are
beginning to take the video route
Negative Trend:• Many companies are using YouTube as
a short-term quick fix
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Trends (cont’d)
Days of the week where linking and embedding videos are most frequent
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Additional Topics• Mobile Marketing and Video
• Citizen Journalism
• Relationship Marketing
• Blogging
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End of Presentation
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References(2009). A look inside online video engagement-part 1. Sysomos. Retrieved from http://www.sysomos.com
(2011, September). Youtube.com. Quantcast. Retrieved from http://www.quantcast.com/youtube.com
(2011. September 1). Renting moviews in Canada eh? Check out YouTube.ca/movies. Retrieved from http://youtube-global.blogpost.com
Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from http://vidiseo.com
Can I upload videos that are longer than 15 minutes? Retrieved from http://www.google.com
Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from http://socialmediatoday.com
Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from http://www.reelseo.com
Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from http://gigaom.com
Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from http://www.entrepreneur.com
Huck, H. (2011, May 31). Blendtec has viewers waiting. [YouTube Video File]. Retrieved from http://businessandyoutube.com/category/success-stories/
Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf
Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from http://mashable.com
Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from http://www.thesaleslion.com
Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from http://mashable.com
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Image SourcesSite source of youtube-logo:http://www.flickr.com/photos/lambdachialpha/3408079956/Owner of Photo: lambdachialpha
Site Source of brick wall picture:http://www.flickr.com/photos/tassiesim/2894048118/
Owner of Photo: tassie.sim
Site Source of Wrench picture:http://www.flickr.com/photos/nhankamer/3500831123/Owner of Photo: Noel Hankamer
Site source of Camcorder picture:http://www.flickr.com/photos/av_hire_london/5447981276/Owner of Photo: AV Hire London
Site source of Movie Theatre: http://www.flickr.com/photos/bowery/4385687715/Owner of Photo: Saire Elizabeth
Site source of TD Garden Scoreboard:http://www.flickr.com/photos/joeshlabotnik/4576714053/Owner of Photo: Joe Shlabotnik
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Image Sources (continued)Site source of Followers picture:http://www.flickr.com/photos/ajc1/4243638127/Owner of Photo: AJ Cann
Site source of Colour Wheel picture:http://www.flickr.com/photos/spyndle/4875665484/Owner of Photo: Kreg Steppe
Site source of Smartphone picture:http://www.flickr.com/photos/digitpedia/4863155633/Owner of Photo: digitpedia
Site source of Blog Pin picture:http://www.flickr.com/photos/kunel/167783571/Owner of Photo: Taro Yamamoto
Site source of Newspaper stack picture:http://www.flickr.com/photos/valeriebb/1681924558/Owner of Photo: Valerie Everett
All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr