Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano
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Transcript of Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano
Objective: Driving Social Media Engagement
Client: Nissan TerranoAgency : MAGNON\TBWA
Agenda
• Create buzz around the unveiling of Nissan Terrano in social media space
• Awareness, information and conversations• Drive interaction, engagement and
participation• Harness the current Nisaan / Datsun
fanbase• Generate momentum online for Terrano that
can be sustained later on as well
Twitter Campaign
Day One (5 rounds of 1 hr each)
Twitter Campaign – Round 1
Twitter Campaign – Round 2
Twitter Campaign – Round 3
Twitter Campaign – Round 4
Twitter Campaign – Round 5
Day Two (5 rounds of 1 hr each)
Gratification
And more…
#TerranoBlockbusterShowcase Trends
India Delhi
Mumbai Bangalore
Nissan Trending
#TerranoBlockbusterShowcase Trending No. 1
#Terrano Trending No. 1
#TerranoBlockbusterShowcase Trends
#Terrano Trends
On Facebook
Massive traction on FB page
Cross Promotion
From Facebook to Twitter
Across FB and Twitter
Offline spill
Metrics so far…
• Generated around 10,000 conversations on FB around the campaign
• Around 700 fans participated in FB contests in less than 2 days
• More than 2600 invitations sent to friends for live webcast through FB
• Around 300 followers on Twitter in less than 48 hrs
• FB campaign reached to more than 7,00,000 fans …