Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital...
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Transcript of Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital...
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June 4, 2014 – 2 Days to go!
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@PurrfectBilly @pAwesomeSunny
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@PurrfectBilly’s
take on Twitter!
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@pAwesomeSunny’s
take on Twitter
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Overnight stars On
Twitter!
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Launch Day
June 6, 2014
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Meet our Shopping Guides…
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Campaign launched across Digital, Print & TV
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Launch of ShoppingMakesMeHappy.com
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+ 3 Lakh Visits within 20 Days
+ 1.5 Lakh Views on Billy & Sunny Videos
+ 2.3 Lakhs Shares on Billy & Sunny Memes
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Because it’s
all about a
‘HAPPY’ Family!
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Ready to share your
#18HappyMoments?Contest asked users to share what all made them the happiest
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Trended for
3 Days with an outreach of
+70 Million
June 6, 7 & 8, 2014
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#18HappyMoments effect
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#18HappyMoments effect
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#18HappyMoments effect
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#18HappyMoments effect
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#18HappyMoments effect
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Billy & Sunny spreading #18HappyMoments
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Tweets: 54,078
Twitter Impressions: 42,719,116
Facebook Impressions: 32,374,602
Total Impressions: 75,093,718
#18HappyMoments effect
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‘TRENDS’ were set with #18HappyMoments
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‘TRENDS’ were set with #18HappyMoments
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Brands followed the lead
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And The Happy Moments continued…
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Increase
in 25K
Video
Views
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Outreach of
+1 Mn
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+5,000 Entries
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Overall Impressions: 5,536,285
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Billy & Sunny spreading
happiness on
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Digital Innovation
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Step 1 Like a Meme on ShoppingMakesMeHappy.com
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Step 2 Subscribe on WhatsApp
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Step 3 Get it on your phone & share it with all your friends!
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Happy Memes doing
the rounds…
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Spreading Happiness on YouTube
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1,40,000+ Views on YouTube
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How Happy did we make everyone?
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Twitter Impressions 50,639,845
Facebook Impressions 49,895,190
Video Views 140,000
Microsite Visits 324,965
WhatsApp Subscribers 200,000
Happy Moments continue to grow with the #18HappyDays Challenge…
Overall Outreach:100M+
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