Social Media Case Study Burgs
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Social Media Management Case Study
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Social Media Case Study on Burgs by Ardor Tech Ventures
Transcript of Social Media Case Study Burgs
Social Media Management Case Study
OBJECTIVE
• To spread awareness about Burgs• To promote Gourmet Food • To build a strong online Followers• To increase footfalls at Burgs joint in Bandra• Targeting social Media Platform– Facebook– Twitter
BACKGROUND
• Burgs started in March 2012• First outlet in Bandra, Mumbai• Second outlet in Amanora Park, Hadapsar
Pune• High competition with McDonalds
KEY CHALLENGESHardly interactive Facebook Page
Drive conversation on Facebook/Twitter
Twitter platform full of negative comments
No follow up on Twitter platform
To promote the concept of Gourmet Burgers
Higher range of Burgers compared to McDonalds
WHAT WE DID
A strong presence on Facebook as well Twitter
Regular updates on
various Burgers & Shakes
Special attention was given to the
different sauces served
at Burgs
A quick response to
customers on their queries
ATTRACTIVE PROFILE
PICK UP LINE CONTEST
Contest winners every month were given a free Romantic Dinner @ Burgs as gratification.
Engaging Posts
Engaging Posts other than their menu
EPL UPDATES
VIDEOS ON RECIPES
OLYMPICS UPDATES
MIND TEASERS
FEEDBACK FORM
Feedback Form helped us in getting honest opinions from customers. This also helped in knowing the areas That needed improvement.
VIDEO TESTIMONIAL
A video testimonial onFacebook page helped in promoting Burgs. Video also saw good response from fans.
REGULAR INTERACTION ON FACEBOOK
REGULAR INTERACTION ON TWITTER
IMPACT ON FACEBOOK
13239 + fans on Facebook
8-15% People
Talking about on Facebook
Change in sentiments from
negative to positive
Handling customer queries
&complaints
May June July August September October November December
521 737
32834737
6411
9432
1192313239
Likes
322+ Followers on Twitter
IMPACT ON TWITTER
Increase in
mentions on
Change in
sentiments from
negative to
positive
Handling criticism in Polite manner
May June July August September October November December
179 185219
237 248287 301
322
Followers
