Social Media & Campaigning: SAMSN Presentation
-
Upload
ujjwal-acharya -
Category
Technology
-
view
289 -
download
2
description
Transcript of Social Media & Campaigning: SAMSN Presentation
![Page 1: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/1.jpg)
+
Social Media & CampaigningUjjwal AcharyaFederation of Nepali Journalists
SAMSNMeeting 2013
21-23 July, Kathmandu
![Page 2: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/2.jpg)
+Social MediaStrengths are weakness, for nowMulti-layered Communication
Multi-channel Communication
Multi-way Communication
Young and Huge Community
Tool for Any Type of Content
Viral in Nature / Amplification
![Page 3: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/3.jpg)
+Should we use it?
Isn’t it the future?
Aren’t we worried about diminishing role and impact of our unions?
Aren’t we looking for an easier, cheaper, effective and simple way to reach out our members and the public?
![Page 4: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/4.jpg)
+FNJ ExperienceImmature yet useful
Website (www.fnjnepal.org)
FacebookPage (www.facebook.com/FNJCenter) Individuals
Twitter Account (@FNJNepal)
Email list
SMS
![Page 5: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/5.jpg)
+What’s needed for success?It’s not easy but do-able
Planning (contents/ resources / act options / not only how to go on social media but also how to tackle if there is boomerang effect)
Right Social Media Tool / Combination (Facebook, Twitter, Online Petition, Blog, YouTube, SoundCloud, Dipity or something else)
Patience (No one can be successful in social media overnight, it’s long work to reach out ‘impactful’ number of people)
![Page 6: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/6.jpg)
+What’s needed for success?
Human – a few of them – dedicated!
Social Media Policy (How to/who use them? How not? How/when to respond?)
Conversation! (It’s all about human emotions)
Invite / encourage people (especially social media celebrities) to share and raise voice
Offline actions!
![Page 7: Social Media & Campaigning: SAMSN Presentation](https://reader036.fdocuments.net/reader036/viewer/2022091118/55636112d8b42ae6088b483a/html5/thumbnails/7.jpg)
+Resources
Global Voices Advocacyhttp://advocacy.globalvoices.org
IFEX Campaign Toolkit e-Advocacy sectionwww.ifex.org/campaign-toolkit/
THANK YOU