Social media camp long island + realtime social media roi tracking 6-25-2010
8
Marshall Sponder Webmetricsguru.com Presented at the ReadWriteWeb Social Media Camp Long Island June, 25, 2010 Real Time Social Monitoring + ROI for Business
-
date post
13-Sep-2014 -
Category
Business
-
view
3.563 -
download
1
description
Transcript of Social media camp long island + realtime social media roi tracking 6-25-2010
Marshall SponderWebmetricsguru.com
Presented at the ReadWriteWeb
Social Media Camp Long Island
June, 25, 2010
Real Time Social Monitoring + ROI for
Business
Do you use Twitter, FourSquare or other mobile and geo-local platforms often?
How much do you know about geo-location based services? How often do you use location based services (LBS)?
If you run a business do you know the value of your guests, customers or clients?
Do you have processes in place to communicate with your guests, customers and clients?
Questions about Geo-location & ROI – Audience Questions and some Answers to …..
Havana Central is a 3 unit restaurant co. serving
Latin Food in Manhattan
What is the value of a customer?= Value of a reservation through Opentable is between $186.00 -
$200.00 with a average 3.6 people per reservation (rounded off to 4 people).
= $51.66 per person for a meal at Havana CentralWe estimate between 60 – 100 unique people tweet or check into a
Havana Central location each month
For every person who tweets or checks in – there are two or three others joining them who have not checked in.
Total value of Social Media currently at = 50.66 x 3 x 100= $15,498.00 per month or $185, 976.00 per year.
Latest Project & a Case Study – Havana Central
Real Time Web Monitoring of 5 Times Square Restaurants
See http://www.webmetricsguru.com/archives/2010/05/geo-local-social-media-monitoring-and-missed-opportunties-of-social-media/
Twitter Handles tweeting about Havana Central over the last year
Geo-local traffic that recently wasat is eating at Havana Central or plansTo eat there soon
Proof is in the pudding ..
How this works
![Realtime Analytics With Elasticsearch [New Media Inspiration 2013]](https://static.fdocuments.net/doc/165x107/54c68cb24a7959a2128b471c/realtime-analytics-with-elasticsearch-new-media-inspiration-2013.jpg)
