Social Media Business Class
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Transcript of Social Media Business Class
![Page 1: Social Media Business Class](https://reader038.fdocuments.net/reader038/viewer/2022110118/5550a830b4c90590208b5036/html5/thumbnails/1.jpg)
Social Media for Business
Berry CollegeThursday, April 21, 2011
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What is Social Media?
social media is simply people having
conversations with each other and sharing
information through online channels
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Why?Shift in expectations
Conversation vs. One Way ChannelEmphasis on Track-ability,
MeasurabilityWeb Presence vs. WebsiteReal Time Information
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What is your why?Your customers are already there and you can
meet them there for:
Public RelationsMarketingLoyaltyThought-LeadershipCustomer Service
CollaborationNetworkingLead GenerationResearch
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Leaders in the Industry
Largest social site
Largest microblogging
Largest professional social site
Largest content tracking sites
Largest video content
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How can you use these channels
for your business?
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2.5 million Georgia users over 35.
30,560 users 18 and older in Rome.
18,720 Rome users are over the age of 30.
By the Numbers600 million + visits per day
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FunctionsProfilePages
GroupsCausesEvents
ApplicationsGames
Newsfeed
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Examples
Business to Business:Steele Agency
Cisco
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• Slide five ExamplesRetail:
FordThrive! Weight Loss
BumbleBee Foods
Nonprofit:Friends of GA State Parks
Rome Area History Museum.
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History
Premiered March 2006.
Founded by Evan Williams, the man who introduced the world to the word “blog”.Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)
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By the Numbers
18M by 2009; 175M currently
140M tweets per day
$400M in funding following $3.7B valuation
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Functions
Real-time news@replysDMListsIntegrationSponsored TweetsGeo- location
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Examples
Business to Business:exectweetsPrudentialComm
Retail:StateFarmAsk_WellsFargo
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Nonprofit:NonProfitTimesAmericanCancer
Examples
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History
Premiered in 2003.
Founded by PayPal board member, Reid Hoffman.
Purpose: a free business social networking site that allows users who
register to create a professional profile visible to others.
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By the Numbers
There are over 50 million users.
Currently all Fortune 500 Companies are represented, with
all but one featuring C-level executives.
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Functions
Find resumesFind jobs
Find adviceFind leads
Find connections
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Example
My Linkedin
Atlanta-based competitor: company.com
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History
Premiered in 2006.
Also founded by former PayPal employees, purchased by Google in 2006.Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.
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By the Numbers
Over 1 Billion videos are viewed daily.
More than 200,000 videos are uploaded a day, and about 20 hours of video per minute.51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.
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Functions
Multiple video source:UploadsIntegrationSubscriptionsChannels
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Examples
Business to Business:Rome Boulevard
Retail:DellCastle Ink CartridgesBlue Cross Blue Shield of Minnesota
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Aggregators
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Functions
Saving contentTagging contentSharing content
Promoting contentFinding content
digg.com | Technorati.com
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How?
Strategize. Implement. Track. Reflect. Repeat.
3rd Party Developers/API tools for measurement, integration, monitoring
Learn from industry-shaping resources.
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Places you can get more information:
www.steele-agency.com/workshops
Smart Brief on Social Media