Social Media & Business

By Thorsten Weiskopf

Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons

Content• Some facts about Social Media• Communication• Chances and risks• 4 Reasons

What is Social Media

Social Media in Digits

Quelle: http://pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf

Facebook and Twitter

Quellen: http://www.twitter.com http://www.socialbakers.com

Quelle: Fortune 100: Global Social Media Check-uphttp://t3n.de/news/social-media-unternehmen-grossen-298357/

Number of companies that are using at least one platform

Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons

How it works• Communication• Share • Search for information• Find help• News• Promotion

Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons

Chances• Reach more people • Be present and active• Create emotions• Have good conversations• Listen and learn from your customers• Give good information• Help your customers

Risks• Direct communication• Need the right employees • Gets out of control

Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons

4 Reasons for Social Media

• Your customers are there• Your customers talk about you• Your customers and others are reachable• Return on investment

Communication is the key