Social Media & Brands
-
date post
17-Oct-2014 -
Category
Technology
-
view
2.397 -
download
0
description
Transcript of Social Media & Brands
![Page 1: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/1.jpg)
TEEMU ARINA
SOCIAL MEDIA &
BRANDS
![Page 2: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/2.jpg)
TARINA.BLOGGING.FI
Twitter: TAR1NA
![Page 3: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/3.jpg)
MCLUHAN
![Page 4: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/4.jpg)
![Page 5: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/5.jpg)
Ref: Charis Tsevis, WSJ
![Page 6: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/6.jpg)
MANUFACTURER
MEDIA
PRODUCT CONSUMER
SENDER MESSAGE RECEIVER
DESIGN PRODUCTION LEARNING
![Page 7: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/7.jpg)
ARTIST
ART
WORK AUDIENCE
RENAISSANCE1400-1800
MODERNISM1890-1940
POSTMODERNISM 1975-
VISION FORM DIVERSITY
![Page 8: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/8.jpg)
LINGUISTIC RELATIVITY
METAPHYSICS
TRANSCENDENTAL OBJECT“DING AN SICH”
COLLECTIVE REPRESENTATION
HUMBOLDT, SAPIR KANT DURKHEIM
![Page 9: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/9.jpg)
BRAND MANUAL, LOGOS AND
TRADEMARKS
BRANDS
OPERATIONS, PRODUCTS AND
CULTURE
PERSON,COMMUNITY AND
GUT FEELING
“AS IT ISCRAFTED TO BE”
“WHAT ISCOLLECTIVELY EXPERIENCED”
“AS IT TRULY ISAND HAPPENS”
![Page 10: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/10.jpg)
![Page 11: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/11.jpg)
![Page 12: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/12.jpg)
ARTEFACTS MACHINES PRODUCTS GIZMOS SPIMES BIOTS
OBJECTS
2 million BC 1508 1919 1989 2004 2060Ref: Bruce Sterling, Shaping things
Hunters & gatherers
Customers
Cons
umer
s
End-
user
s
Wranglers
![Page 13: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/13.jpg)
![Page 14: Social Media & Brands](https://reader033.fdocuments.net/reader033/viewer/2022050919/54417f2fb1af9ff34b8b4744/html5/thumbnails/14.jpg)
TEEMU ARINAtarina.blogging.fi
cloudcompanybook.com