Social Media Bootcamp Using RSS Feeds
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RSS Feeds & Social Media Birgit Pauli-Haack, January 2012
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RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience
Transcript of Social Media Bootcamp Using RSS Feeds
RSS Feeds & Social Media
Birgit Pauli-Haack, January 2012
What is RSS?
RSS = Real Simple Syndication
Simple
Standard way to provide content across sites and tools.
Standard since 1999 (Netscape)
Version 2.0 out since 2003 enable audio, images, videos.
Sites and News Feeds
• Single Site Feeds:– Blog & Category Feeds– Event Feeds
• News & Magazine Feeds – (Naples Daily News, News Press, Forbes, Wired
etc)
Search Feeds
• Google Blog Search• Technorati Blog Directory• Google News Alerts• Twitter Search
Tools for RSS Feed listening
News Readers
Google Reader
Portals
Alltop.com
netvibes
Uses As Publisher
RSS feed driven e-mail broadcastsFeedblitzFeedburnerMailchimp
Cross-Posting Services
– Crosspost services: • Ping.fm, • posterous.com,
– Actions: • Auto-tweet, twitterfeed.com• Auto-post to Facebook, RSSGraffiti,
Auto-Post to twitter via RSS www.Twitterfeed.com
Twitterfeed.com
Set up new feed in twitterfeed.com
Advanced Settings
Add Service Twitterfeed
Done – twitterfeed.com
Question & Answers
E-mail: [email protected] Blog:
http://socialmediatechnology.tumblr.com/ Facebook: facebook.com/relevanza Twitter: @bph or @SoMeTech
