Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
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The 5 W’s of Social Media Content PRESENTED BY PAUL STATEN
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18-Oct-2014 -
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Social Media Bootcamp 2013 Paul Staten-Reputation Builders Presentation Strengthening Your Reputation Through Social Media
Transcript of Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
The 5 W’s of Social Media ContentPRESENTED BY PAUL STATEN
First…
Who… Targeting Strategies
Facebook• Insights – Know your audience
Who… Targeting Strategies
Facebook has abilities to target that no other social media has.
Pest Control company – Summer sales – Returned Missionary
This was the target: This ad targets 74,000 people:Who live in the United StatesWho live in Idaho or Utahexactly between the ages of 20 and 26 inclusiveWho are maleWho like, thomas s monson, #David A. Bednar, salt lake city ut, LDS Church, book mormon another testament jesus christ, #L. Tom Perry, #BYU Cougars, #Latter Day Saint movement, #Joseph B. Wirthlin, #Gordon B. Hinckley, #Utah Valley University, #Thomas S. Monson, utah football, #Ezra Taft Benson, church jesus christ latterday saints, university utah athletics, #Mormons, lds temples, #Dieter F. Uchtdorf, #Brigham Young University, #Southern Utah University, #Mission president, #Boyd K. Packer, #David O. McKay, #BYU Cougars football, #Joseph Smith, #Snow College, mormon messages, #Howard W. Hunter, #Utah Utes
Who… Targeting Strategies
Pinterest Twitter
*From Modea Agency Infographic Pin Feb 25, 2012**Pew Report August 5, 2013 pewinternet.org
What to Post?
Post things that are engaging!• Tug at heart strings• Current events• Videos• Pictures• Contest• Questions
If your posts get interaction you will be seen more!
What to Post? Pictures & Videos!
What to Post?
What to Post?
Watch Trends
When to Post - Facebook
When to Post - Twitter
Where to Post
#hashtag101 #whatsahashtagOrganize Social Posts
Why Post Anything At All?
BrandingSocial engagement
FeedbackAnnouncements
SEO
More Market ShareMore Traffic
More Customers
Social Media is Worth It!
www.repbuild.net - 801-456-0195
