Social Media Bootcamp - Facebook

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Social Media BOOT CAMP Segment 2

Transcript of Social Media Bootcamp - Facebook

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Social Media BOOT CAMP

Segment 2

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Game PlanGame PlanRoad Map to Success Road Map to Success

Social Network Game Plan

(1) Hour

• Social Media 101 Overview • Compound Leverage • Opportunistic Positioning• Goal Setting • Building a Campaign

(3) Hours

• Facebook Profile Makeover• Facebook Lead Acceleration• LinkedIN Profile Makeover• LinkedIN Lead Acceleration

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Business Goals for Using Facebook?

Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

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Setting up Your ProfileKey PointKey PointOn Facebook, Profiles are meant for people and Fan Pages are meant for businesses. To fully engage and leverage Facebook’s features, you should create a personal profile.

One or Two???

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Setting up Facebookwww.Facebook.com

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Please log into your Facebook page now……

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Facebook Training Video

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Do What Makes Sense!

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Don’t Over Do IT!

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Setting up Privacy Settings

Privacy settings will assist you if you are using Facebook for both business and personal.

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Setting up your profileClick on the “Info” tab and then “Edit Information.”

Basic information: Birthday, hometown, relationship status.

Personal information: Interests, activities, and a short “About Me” description.

Contact information: Email address(es), phone number(s), location, website.

Education and Work: High schools and universities you attended, as well as companies where you worked.

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Setting up Your ProfileBasic Information

Education

Work Information

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Profile web address

Shhhhhh………………

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Advanced Search for You

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Adding a Profile Image

Upload a professional photo.

Make sure you use a photograph that will portray your image in a business environment.

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Adding Photographs

You can create Photo Albums and Upload Images to the Albums.

BE AWARE OF THE IMAGES YOU ARE UPLOADING.

Be Smart!

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Facebook Page

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Finding Friends

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Finding Friends

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Finding FriendsThen go for the friend invite……

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Setting the Appointment

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Chat

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Posting Information

What NOT to DO!

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Posting InformationMIX IT

UP!

2 or 3 to 1

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Connecting – remember quota

1. Invite for your 2 New

2.Send message for your old and new

3.Complimentary Wall Post

4.Chat

THEN CONVERT!!!!!!!!!!!!!!!!!

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Groups

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Groups

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Events

Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.

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Event Promotion

Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.

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3 Parts Here

1. Click that your attending

2. Share

3. Invite

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2

3

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3 Parts Here

1. Click that your attending

2. Share

3. Invite

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2

3

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3 Parts Here

1. Click that your attending

2. Share

3. Invite

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2

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Ads and PagesAdvertising on Facebook

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Ads and PagesAdvertising on Facebook

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Ads and PagesAdvertising on Facebook

Jewelry Jewelry Store

With Wedding Band Promotion

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Ads and PagesTrack Your Progress

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Ads and PagesTrack Your Progress

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Ads and PagesTrack Your Progress

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Assignment Meet with your team Determine who is doing what for your

company every day! Spend the time that seems right for the job Remember

1. Maintain a relevant profile2. Be active regularly3. Be relative and conversational4. Plan regular promotions5. Have Fun!