Social Media Bootcamp Event Program and Presenter Bios
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Transcript of Social Media Bootcamp Event Program and Presenter Bios
Schedule8:00 am Check In/Light Breakfast
8:30 am Welcome/Introduction
Tyler Dabo
Publisher, Utah Business
Magazine
9:00 am Adobe’s Journey: >From Social as
an After-Thought to an Integrated
Social Business Framework
that Scales
Cory Edwards
Head of Social Business
Center of Excellence, Adobe
10:15 am From Compelling Content to Social ROI
Nicholas Giustino
Head of Social Media,
ThomasARTS
11:15 am Break
11:30 am Strengthening Your Reputation
Through Social Media
Paul Staten
President/CEO, Reputation Builders
12:00 pm Lunch
1:00 pm Distribution of Content Across Key
Social Platforms
Natalie Pino
Integrated Marketing Specialist,
Progrexion
2:15 pm How To Build & Develop An Engaging
Social Audience
Zach Mangum
Co-founder, GroSocial
4:00 PM Event Close
Presented by Sponsored by
Cory EdwardsCory Edwards is head of Adobe’s Social Business
Center of Excellence responsible for strategically
integrating social media principles into the fabric of
Adobe’s business. His team is focused on social
governance, measurement frameworks, and broader
social enablement within the company as well as the
identification of opportunities to innovate and pilot new
social business programs. Prior to Adobe, Cory was
director of social media at Dell managing its online
reputation and influencer initiatives.
Cory teaches on the side as an adjunct professor at
Brigham Young University in Provo, Utah. He has a BA in
Public Relations from BYU and an MBA from the W.P.
Carey School of Business at Arizona State University.
Nicholas GiustinoSocial media is the way to grow an online brand and it takes
creativity, passion and consistency to keep a client’s vision moving
in the right direction. As the Social Marketing Manager for
ThomasARTS, a fast growing marketing communications agency,
Nicholas Giustino has a deep understanding of integrated
marketing campaigns and has achieved tangible results for his
clients. Social media is the portal in which companies
communicate directly with their customers and it is important to
monitor. He is responsible for thoroughly understanding his clients’
products and services to best strategize social media messages
and interaction.
His experience in graphic design at the Morgan Library and
Museum and account management ThomasARTS enables him to
see the big picture as well as the day-to-day details. He is a
maverick and contributes new ideas and suggestions to his clients
and agency team. Graphic design experience gives Nicholas a
creative perspective. As an account manager, Nicholas was the
go-to person for the production status and schedules for client
projects, in-progress management.
Paul StatenPaul has been involved in marketing and advertising since
the beginning of his professional career in 2004. He is a true
entrepreneur at heart, starting and operating 4 businesses
with his first being a computer support company founded in
2007. Social Media has been an important part of his life and
career. He has managed many campaigns himself and now
operates a team that executes social media plans to
perfection. When you meet him, he is likely to show you
pictures of his wife, beautiful 16 month old identical twin girls
and his 3 ½ year old son.
Natalie PinoNatalie currently serves as the Integrated Marketing
Strategist for Progrexion Marketing. Natalie has been with
Progrexion Marketing for two years and runs all Social
Media Marketing channels for Progrexion, Lexington Law
Firm and CreditRepair.com. Natalie works extensively
with the development of content marketing and is a key
member of the Strategic Content Marketing Team. Natalie
holds a degree in Broadcast and Electronic
Communication Arts from San Francisco State University.
Zach MangumZach Mangum cofounded GroSocial in 2010 and served
as its CEO from inception up until the company was
acquired by Infusionsoft in 2012. Zach has provided
social media marketing services, technology, and
consulting to thousands of businesses worldwide with a
particular emphasis and specialty in helping small
businesses and startups. Zach currently serves as the
VP of Social Products at Infusionsoft and oversees the
GroSocial social media marketing product team in Orem,
Utah. Zach received a B.S. in Finance from Brigham
Young University in 2007.