Social media boot camp draft 2
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Transcript of Social media boot camp draft 2
1
Social Media Boot Campwww.har.com/edu
Day 1
April 11, 20232
Day 1 Objectives Rebrand your business Create your Social Media business
strategy Identify Social Media platforms Benefits of Blogging Implement Facebook profile tips Create Facebook business page Learn about Facebook options
Day 1 Objectives Understand the difference between
Facebook profile vs. Facebook page Identify content sites Learn Social Media etiquette
Branding YourselfSection 1
It’s Time to Update
Get a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?
Give yourself a Facelift
Update your picturesRe-do your logo
Creativethunderdesigns.comFreelogodesign.comElance.comVistaprint.com
Re-name Namechk.com
Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp
Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp
Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card
Monitoring my BrandSection 2
What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com
Business StrategySection 3
Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out
Social Media OptionsSection 4
ChoicesFacebook Facebook Business PageTwitterFoursquareYelpLinkedin& many more
Blogging
Start Here!!!!!Why Blog?Wordpress.com vs. Wordpress.org
FoursquareSEOTime ManagementOne to Many Sites theory
Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com
Facebook Profile
Your personal FBLearn TimelineListsPower of GroupsSharing contentSocial etiquetteLinking accounts
Your personal FBEngagementContentAboutEventsNewsfeed vs. Timeline post
Your personal FBAbiding by Article 12NAR Social Media guidelineFacebook.com/Marketplace
Facebook Biz Page
Your Biz PageHow to create itWhy to create itCreate it effectivelyWhat to post?
Your Biz PageHow to get more likesFacebook Ads
Other Social Media
OptionsYelp
Siri SearchAgent Reviews
FoursquareMarketing listingsCold Prospecting
OptionsLinked In
ResumeGroups
PinterestMarketing listings????Cold/Warm Prospecting
OptionsInstagramFlickrSpotifyYoutube
Content is KingSection 5
Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg
Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?
RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal appraisal district
RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD.gov
EtiquetteSection 6
Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/IntroductionsGrammar
Post This/Not That20 to 1 ruleStop! Think! Post
Day 1 Wrap UpSection 7
Day 2 Objectives Learn about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools Resource Tools
Day 1 RecapSection 1
HomeworkBusiness strategyWhat SM feels right to you?
TwitterSection 2
TweeterificWhat is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to post
Video TimeSection 3
Why Video?
Google loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?
Video vs.Virtual Tour
ActionPhoto gallery
Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com
Equipment
CamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl
Equipment
Green ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader
EquipmentVideo Editing
Imovie on MacFinal Cut Pro on MacWindows Live Movie MakerPinnacle StudioImovie/Reel Director or Splice on
Iphone/IpadXtranormal.com
Let’s Get Started
Get a Youtube ChannelIt is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your channel
name
Get a Youtube ChannelNow hit Create Youtube channelFollow stepsVoila- it is done!
What to Video?ListingsBuyers Community eventsLifestyleFAQ’sSpecialized Intro videosBio videos
Create a VideoMake a video on cameraEdit videoUpload to your youtube channelAdd the right Tags
What do I say?Research youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script
Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail
Video EmailIwowwe.comEyejot.comBombBomb.com
Sign Up timeSection 4
Social Media User NameLinkedin.com
Username:_________________Password:__________________
Twitter.comUsername:_________________Password:__________________
Social Media User NameFoursquare.com
Username:_________________Password:__________________
Google.com for your Gmail accountUsername:_________________Password:__________________
Social Media User NameYelp.com
Username:_________________Password:__________________
Youtube.comUsername:_________________Password:__________________
Social Media User NameHootsuite.com
Username:_________________Password:__________________
Klout.comUsername:_________________Password:__________________
Social Media User NameOther #1__________________
Username:_________________Password:__________________
Other #2____________________Username:_________________Password:__________________
Social Media User NameOther #33__________________
Username:_________________Password:__________________
Other #4____________________Username:_________________Password:__________________
Social Media AppsSection 5
Time to get “Appy”youtube.comFacebook WordpressCost Vs. ValueFoursquareHARYelp
More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr
More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy Cam
More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal
Time ManagementSection 6
Who has the time?WordpressHootsuiteSet timerTake a day offBest time of day to postSkype
Resource ToolsHdhat.com- tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comAreweconnected.com