Social Media Blog

EDT180

Peter Choma

Yik Yak

• Yik Yak is a social media blog application.• Yik Yak is similar to Twitter, but users are

anonymous.• Users can post anything that anyone near their

current location can read.• Yik Yak brings local talk to you.

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What is Yik Yak?

Yik Yak

“Feed” like Twitter

Anonymity

Shared with locals

only

• Yik Yak uses your current location (1.5 mile radius).• Users “Yak”, a max. 200-character post.• Those within range can see each other's Yaks.• Yaks can range from local events to funny jokes.

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How Does it Work?

• Next to each Yak are up vote or down vote arrows.• Gaining up votes will increase Yakarma.• Gaining down votes will decrease Yakarma.• Users control what’s popular/hot, and vise versa

using these arrows.

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The Ups and Downs

^^

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• “Yakarma” are the points gained or lost determined by the up vote/down vote arrows.

• A higher Yakarma score means local people agree with and understand your Yaks.

• A higher score in other words, says whether “you get it”.

What is Yakarma?

• Users may also reply to Yaks.• Replies may also get up votes or down votes.• Yaks can also be shared to many different social

media platforms such as Twitter and Facebook.

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Start Conversation, Reply, and Share!

• Yaks that gain popularity can appear on the “Hot” tab which is renewed with new Yaks daily.

• The “Peek” tab has featured events that users can Yak about.

• Colleges have their own threads that anyone can visit, read and vote upon.

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Social Inclusion

• The social media blog Yik Yak brings unity to communities.

• Local businesses can use Yik Yak to Yak grand openings or daily specials.

• Yik Yak can be used to find social gatherings.• The share feature allows for easy promotion

of Yaks. • More Benefits of Yik Yak

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Social Benefits of Yik Yak

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2000 2004 2008 2012

TV 56 61 57 56

Internet 0 24 29 40

Radio 43 40 34 30

Newspaper 47 43 35 29

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Where Do You Get Your News?

Perc

enta

ge (%

)Social Media on the Rise

PEW RESEARCH CENTER 2012 News Consumption Survey

Thank you ladies and gentlemen for listening. I hope you enjoyed the presentation. If you have any questions please contact me below. Ride the Yak!

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Thank You3525

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Peter Choma

yikyak@gmail.com

1(800)YIK-YAKK^

(Click to Return to First Slide)

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