Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures...

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Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861 | Fax: 55.11.3584.7099 | E-mail: [email protected]

Transcript of Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures...

Page 1: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Social Media Best PracticesSony Pictures

Pedro ScorminDigital Marketing Manager

Sony Pictures Entertainment - BrasilTel: 55.11.3584.9861 | Fax: 55.11.3584.7099 | E-mail: [email protected]

Page 2: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

2 days for the release3 days for the release 1 day for the release Releases Today

4 days for the release5 days for the release10 days for the release

Contagem RegressivaContagem Regressiva

Title Treatment Release dateAlso in IMAX and 3DURL |Copyright lines

Page 3: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Contagem RegressivaContagem Regressiva

Page 4: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

This person is fan of Jennifer Lawrence

Essa pessoa é....Essa pessoa é....

This person is fan of Christian Bale

This person is fan of Bradley Cooper

This person is fan ofAmy Adams

This person is fan of Jeremy Renner

Release DateUrlFrom the director of Silver Linings Playbook and The FighterTitle TreatmentCopyright lineOscar Nominations

Page 5: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

ELYSIUM – Social Graphics – Memes (This person is...)ELYSIUM – Social Graphics – Memes (This person is...)

This person is fan of Wagner Moura

This person is good in fight! This person is going to watch Elysium in theaters and nothing is gonna stop him!

This person is going to run to the theater to watch Elysium!

This person is fan of Alice Braga This person has a plan to save the world!

This person has a tattoo like the one from Elysium!

Talent NamesTitle Treatment

From the director of “District 9”Release Date

URLCopyright line

This person is fan of Matt Damon

Page 6: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Looking Sexy in the end of the world!

The witches are out! End of The World Rules! End of the World Style!

THIS IS THE END – Social Graphics – Fun linesTHIS IS THE END – Social Graphics – Fun lines

This day was awesome! Now the thing just got real! There is love in the end of the world!

Run to the hills!

Talent NamesTitle Treatment

Release DateURL

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Page 7: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

When the end comes… I will enjoy it with my friends!

When the end comes… I will have my guns!

When the end comes… I will throw a party in my house!

When the end comes… I will turn on the “crazy life” mode

Quando o fim chegar...Quando o fim chegar...

When the end comes… I will be ready!

When the end comes… I will be in good company!

When the end comes… I will watch it from the premium cabin!

When the end comes… I will be ready to enjoy!

Talent NamesTitle Treatment

Release DateURL

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Page 8: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Quando o fim chegar...Quando o fim chegar...

When the end comes… I will get it on

When the end comes… I will laught a lot!

Talent NamesTitle Treatment

Release DateURL

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Relax man!

Page 9: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Press QuotesPress Quotes

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Movie QuotesMovie Quotes

Are you social or antisocial? I want to learn everything about everything

She is not only a computerI feel so close to her. When I talk to her e feel like she is with me.

I wish I could touch you

I feel I can be anything with you!

Title TreatmentA Spike Jonze Love Story

Release DateURL

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Frases marcantes do filmeFrases marcantes do filme

Page 12: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Today we’ll have in the cup*, in the kitchen, in the living room, and even

in the bedroom! #LetsGoPlayNaked *

SEX TAPE – Social Graphics – Valentine’s Day + World Cup Opening DaySEX TAPE – Social Graphics – Valentine’s Day + World Cup Opening Day

Today’s match is going to have an extension and even penalty dispute!

Today’s match will be at the sheets! Today I will not be left outside!Today is the day to enter the field!

Title TreatmentRelease Date

* In Portuguese the word COPA is used for both meanings:1)referring to a championship2)referring to the crown, place where people use to serve food at the house

* In Portuguese the word PELADA is used for both meanings:1)referring to a soccer match2)referring to a person without clothes

Page 13: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

Tab de VídeosTab de Vídeos

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Tab de Fotos do InstagramTab de Fotos do Instagram

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Pílulas no InstagramPílulas no Instagram

http://instagram.com/p/nHKjZvGwgb/#

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TASM 2 – Twitter SkinTASM 2 – Twitter Skin

Title Treatment Release dateAlso in IMAX and 3DURL |Copyright lines

Title Treatment Release date

Also in IMAX and 3DURL |Copyright lines

Page 17: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

TASM 2 – YouTube SkinTASM 2 – YouTube Skin

Title Treatment Release date

Also in IMAX and 3DURL |Copyright lines

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TASM 2 – Google Plus SkinTASM 2 – Google Plus Skin

Title Treatment Release date

Also in IMAX and 3DURL |Copyright lines

Page 19: Social Media Best Practices Sony Pictures Colum… · Social Media Best Practices Sony Pictures Pedro Scormin Digital Marketing Manager Sony Pictures Entertainment - Brasil Tel: 55.11.3584.9861

GreetingsGreetings

https://www.youtube.com/watch?v=vddBlwLwT4o