Social Media Best Practices for Law Firms
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Transcript of Social Media Best Practices for Law Firms
Best Practices for Social Media
Peter Boyd, Esq.
General Guru at PaperStreet Web Design
Twitter.com/peteboyd
linkedin.com/in/generalguru
plus.google.com/+PeterBoyd/
Peter T. Boyd, Esq.
I am a Geek…
• Attorney (Florida Bar 2001)
• Practiced IP Law
• My True Love is Computers
• Petitioned UF Law to allow Programming in C as a foreign language class.
• Founder of PaperStreet in 2001
• Helped 850+ Law Firms
My First Computer (circa 1986)
@peteboyd on TwitterOn Google+, FB and LinkedIn too
Websites
Your website is the base of all your marketing
This is your:- Social Media- Content- Search- Blogs- Videos- Everything Else
Social Media
The Bar Rules
• All Advertisements are covered.
• Websites
• Print, Video, TV & Radio
• Direct mail & Email
• Social Media
• ….sand script, signal flags, hieroglyphics, and any forms of communication are covered too.
Bar Rules: Social Media
• Purely Social – No Rules. Party On!• Promoting the Law Firm – Obey the Rules.• Objectively Verifiable & Don’t Mislead, Omit or Lie.• Don’t solicit directly unless a current relationship.• Not responsible for comments• Social Media is not required to be filed (including Videos).• Contact Information on profiles (and in the posts of Twitter).• LinkedIn – Do not use Skills and Expertise area.• Testimonials – Go ahead and use with disclaimer.• Past Results – Go ahead and use so long as verifiable.• Names: Don’t use another lawyer’s or law firms name.
• Enhance your Firm’s Brand
• Attract New And Existing Clients
• Build Credibility Online
• Become Bullet Proof When you are Googled
Why Social?
Best Practices for Social
• Listen First
• Engage when Relevant
• Share Content and Ideas
DESIGN FOR SOCIAL NETWORKS
• View: Designs viewed on wide range of devices & networks
• Brevity: Be Brief and Succinct.
• Show Photos: Photos in posts are always viewed more.
• Consistency: Be consistent across your networks.
• Easy: Keep a common design and use across all networks.
Programs to Use to Consolidate(Make Life Easy)
• HootSuite
• Wordpress Plugins
Other Tools
• Canva - https://www.canva.com/
• Evernote - https://evernote.com/
• Skitch - https://evernote.com/skitch/
DESIGNING FOR YOU TUBE
DESIGNING FOR GOOGLE+
DESIGNING FOR LINKEDIN
DESIGNING FOR FACEBOOK
DESIGNING FOR TWITTER
A GOOD LAW FIRM EXAMPLE
A GOOD LAW FIRM EXAMPLE
WHAT TO AVOID
NO COPY OR TEXT IN COVER AREA
NO COPY OR TEXT IN COVER AREA
Other Tips
• Test, Test, Test
• Use Analytics to some degree….
• Follow other Accounts
• Like in real life, make others feel welcome.
• Don’t make it all about the law.
• Stumble Upon / Pinterest to Find Ideas
• Relate to your Audience
Other Networks
Best Practices for Social
• Listen First
• Engage when Relevant
• Share Content and Ideas
Three Thing You Can Do Right Now
1. Follow 5 similar accounts and “like,” reshare, favorite or comment on at least three of their recent posts (Facebook, Twitter, Google+, YouTube, LinkedIn)
2. Create a group with a flattering name and add at least 10 accounts (Twitter, Google+)
3. Join relevant groups (LinkedIn, Google+) and post at least once a week, but comment, like, share posts in the group at least three times a week.
Follow Us on Social Media
facebook.com/paperstreet – Facebook
plus.google.com/+Paperstreet – Google+
linkedin.com/company/paperstreet/ - LinkedIn
youtube.com/paperstreetwebdesign – YouTube
pinterest.com/paperstreetweb/ - Pinterest
@paperstreetweb – Instagram
@paperstreet – Twitter
Peter Boyd, Esq., General Guru at PaperStreet Web Design