Social Media 101 and Tweetup

Sponsored Farm Progress

Presented by

Anne Mims Adrian aafromaaand Janice Person JPlovesCOTTON

January 6 2010 wwwslidesharenetaafromaa

wwwslidesharenetaafromaa

Create understanding about farming practices

Dealing with the increased attention given to animal rights and environmental issues

flickrcomphotosjudybaxter20798810inset-766962

87 of onlinecommunitymembers participatein social causes thatare new to them

94 of online communitymembers said the Internet helps them become more informed about social causes digitalcenterorgpdf2008-Digital-Future-Report-Final-Releasepdf

flickrcomphotoswalkn3526522573

Non-agriculture meets agriculturehttptwittercomtgnh

since last meatcamp mechanically tenderized recall and NYT article appreciated all expert balanced info that was shared meatcamp

httptwittercomBusyWomansGuideThank you mpaynknoper JPlovesCOTTON and all of my new agchat friends for helping me understand food and health more clearly in 2009

flickrcomphotosepsos3384297473

Non-agriculture meets agriculturehttptwittercomTheCityFarmer

Awesome agchat tonight We are seeing more city folk social media and new media peeps join in the conversation httpbitly5nVDv2

flickrcomphotosepsos3384297473

Staying current amp learning of agricultural practices amp community culturalamp political issues

Where to beginPick 1 2 or 3

Facebook

Facebook United States

350 million

308 million

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

Facebook

Facebook United States

350 million

308 million

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

EXAMPLE FACEBOOK PAGE

Twitter

Answer ldquoWhat is happeningrdquo

Share thoughts

Share links

Ask questions

Answer questions

hellipin 140 characters or less

Twitter stats

2008 2009 2010

4 of US Internet users6 million

11 US Internet users11 million

15 US Internet users18 million

Twitter stats924 of Twitter users follow fewer than 100 other Twitter users

emarketercomArticleaspxR=1007271

Inside Twitter An In-Depth Look Inside the Twitter World

Twitter

Answer ldquoWhat is happeningrdquo

Share thoughts

Share links

Ask questions

Answer questions

hellipin 140 characters or less

Twitter stats

2008 2009 2010

4 of US Internet users6 million

11 US Internet users11 million

15 US Internet users18 million

Twitter stats924 of Twitter users follow fewer than 100 other Twitter users

emarketercomArticleaspxR=1007271

Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats

2008 2009 2010

4 of US Internet users6 million

11 US Internet users11 million

15 US Internet users18 million

Twitter stats924 of Twitter users follow fewer than 100 other Twitter users

emarketercomArticleaspxR=1007271

Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats924 of Twitter users follow fewer than 100 other Twitter users

emarketercomArticleaspxR=1007271

Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats

Social conversational responsive amp timely

Convenient with applications amp hashtags flickrcomphotosyourdon4049950966

Twitter stats

Following does nothave to be reciprocal

Twitter stats

Twitter stats

Text and web based application that uses 140 characters or less to describe activities thoughts and links

Twittercom

Twitter stats

Twitter stats

Text and web based application that uses 140 characters or less to describe activities thoughts and links

Twittercom

Twitter stats

Text and web based application that uses 140 characters or less to describe activities thoughts and links

Twittercom

AgChat on climate change cap amp trade amp Copenhagen talks

FollowFarmer is a list of ag people who use Twitter

dataforagcomfollowfarmera5w

Cotton folks to follow on Twitter

cottonfarmer

cottoncandice

CottonFarming

owenoncotton

JPlovesCOTTON

Attending Beltwide

vfluence

lacleaver

RandyKrotz

DebraPhotog

leroyjw10

laurendotyscott

CottonGrowerMag

owenoncotton

SoutheastAgNet

g_a_raines

ehoward01

Agradioguy

FBSciences

DustyNR4N

CompetitiveAg RandyKrotz DowAgroAg

monsatoco

jjatfp

aafromaa

JPlovesCOTTON

YouTube

70 million ndash videos (March 2008)

954 million ndash videos (May 2009)

13 hours - amount of video uploaded every minute

thefuturebuzzcom20090112social-media-web-20-internet-numbers-stats amp thefuturebuzzcom20090710future-marketing-trends

YouTube

70 million ndash videos (March 2008)

954 million ndash videos (May 2009)

13 hours - amount of video uploaded every minute

thefuturebuzzcom20090112social-media-web-20-internet-numbers-stats amp thefuturebuzzcom20090710future-marketing-trends

Farmersrsquo Videos

2009 Picking Cotton - DEJ Turner Farms youtubecomwatchv=BHE82R4i2Vo

Cotton season 2009 youtubecomwatchv=CJcdSuoS4AY

Jeremy Freitas on cotton farming in the Central Valleyyoutubecomwatchv=A6V3gQNoJCQ

Stuck Sprayer youtubecomwatchv=0I3HanCPMXg

Steve Chapman youtubecomwatchv=CB87eeEXHD8

Ag Talk

wwwnewagtalkcom

Ag Talk Replies wwwnewagtalkcom

Blogging

tiffanysheddtypepadcomcottonshedd

tiffanysheddtypepadcomcottonshedd

blogmonsantoblogcom

Other Networks

Advice to farmers from DayAngus Step out of your comfort zone amp join other ag advocators using SM Tell your ag story

Sharing information and ideas is the heart sole of ag networking SM helps me accomplishes this in an instant

flickrcomphotosmfobrien3382977725

Advice to farmers from DayAngus Step out of your comfort zone amp join other ag advocators using SM Tell your ag story

Sharing information and ideas is the heart sole of ag networking SM helps me accomplishes this in an instant

flickrcomphotosmfobrien3382977725

Listen

flickrcomphotosjoyoflife23724427

Google Alerts

What is being said on the web googlecomalerts

Know what people are saying searchtwittercom

Participate

Become part of the community

flickrcomphotosdavidkohlmeyer3393520471

Be Real

flickrcomphotosgillat3483112515

TryExplore

Learn

ldquoThis is ridiculously simplerdquo Andy Kleinschmidt

flickrcomphotoscoyotejack2566090619

A balancing act for sure

flickrcomphotospinksherbet233228813

ReferencesBrogan Chris Audience or Community chrisbrogancomaudience-or-community Hunt Tara The Whuffie Factor Kleinschmidt Andy Agriculture in Van Wert County Ohio agvanwertwordpresscom Scott David Meerman The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapitalorgp=675

Why Are Marketers So Bad At Measuring Social Mediablogsforrestercommarketing200911why-are-marketers-so-bad-at-measuring-social-mediahtmlcm_mmc=Ask-_-twitter-_-twitter-_-8275664

Resources

Beginners Guide for Social Media collaborateextensionorgwikiBeginners_Guide_to_Social_Media_in_Extension Ohio Farm Bureau Social Media Guideofbforguploadssocial-media-guidepdf Social Media Tips and Ideas Put together for presentation for Extension County Directors urbangardenposterouscomsocial-media-tips-and-ideas

Resources

Monsanto bloggershttpblogmonsantoblogcomabout-the-bloggers

Common Craft Twitter in Plain Englishhttpwwwyoutubecomwatchv=ddO9idmax0o Common Craft Blogs in Plain English httpwwwyoutubecomwatchv=NN2I1pWXjXI Common Craft Google Reader in Plain English httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y

Creative Commons Attribution-Noncommercial-Share Alike 30 United States License

Ideas for Social Media Strategy by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 30 United States License Based on a work at wwwslidesharenetaafromaa

Benefits to farmers

Share information and ideas with and learn from other farmers and ranchers and others associated with agriculture

Meet connect interact and share with more and different people--people youd probably never connect with otherwise

Provide quick responsive networks and communities for farm use and important emerging issues

Benefits to farmersCommunicate with niche farmers (for example Angus Breeders)

Build a great network for agricultures future

Market farm and ranch products

Connect and interact with consumers creating conversations and relationships with them

Benefits to farmers

Allow agriculture to share positive information

Educate people who are not associated with agriculture

Serve as important voice for agriculture where there wasnt always one before

Create a way to participate in agriculture conferences without being there

Widen the scope of local farmers

• Social Media 101 and Tweetup
• Create understanding about farming practices
• 87 of online community members participate in social causes th
• Non-agriculture meets agriculture
• Non-agriculture meets agriculture (2)
• Staying current amp learning of agricultural practices amp communit
• Where to begin Pick 1 2 or 3
• Facebook
• Facebook (2)
• EXAMPLE FACEBOOK PAGE
• Twitter
• Twitter stats
• Twitter stats (2)
• Twitter stats (3)
• Twitter stats (4)
• Twitter stats (5)
• Twitter stats (6)
• AgChat on climate change cap amp trade amp Copenhagen talks
• FollowFarmer is a list of ag people who use Twitter
• Cotton folks to follow on Twitter
• Attending Beltwide
• YouTube
• Farmersrsquo Videos
• Ag Talk
• Ag Talk Replies wwwnewagtalkcom
• Slide 26
• Slide 27
• Slide 28
• Other Networks
• Advice to farmers from DayAngus
• Listen
• What is being said on the web googlecomalerts
• Know what people are saying searchtwittercom
• Participate
• Be Real
• Try Explore Learn ldquoThis is ridiculously simplerdquo Andy Kle
• A balancing act for sure
• References
• Resources
• Resources (2)
• Creative Commons Attribution-Noncommercial-Share Alike 30 Unit
• Benefits to farmers
• Benefits to farmers (2)
• Benefits to farmers (3)

Benefits to farmersCommunicate with niche farmers (for example Angus Breeders)

Build a great network for agricultures future

Market farm and ranch products

Connect and interact with consumers creating conversations and relationships with them

Benefits to farmers

Allow agriculture to share positive information

Educate people who are not associated with agriculture

Serve as important voice for agriculture where there wasnt always one before

Create a way to participate in agriculture conferences without being there

Widen the scope of local farmers

• Social Media 101 and Tweetup
• Create understanding about farming practices
• 87 of online community members participate in social causes th
• Non-agriculture meets agriculture
• Non-agriculture meets agriculture (2)
• Staying current amp learning of agricultural practices amp communit
• Where to begin Pick 1 2 or 3
• Facebook
• Facebook (2)
• EXAMPLE FACEBOOK PAGE
• Twitter
• Twitter stats
• Twitter stats (2)
• Twitter stats (3)
• Twitter stats (4)
• Twitter stats (5)
• Twitter stats (6)
• AgChat on climate change cap amp trade amp Copenhagen talks
• FollowFarmer is a list of ag people who use Twitter
• Cotton folks to follow on Twitter
• Attending Beltwide
• YouTube
• Farmersrsquo Videos
• Ag Talk
• Ag Talk Replies wwwnewagtalkcom
• Slide 26
• Slide 27
• Slide 28
• Other Networks
• Advice to farmers from DayAngus
• Listen
• What is being said on the web googlecomalerts
• Know what people are saying searchtwittercom
• Participate
• Be Real
• Try Explore Learn ldquoThis is ridiculously simplerdquo Andy Kle
• A balancing act for sure
• References
• Resources
• Resources (2)
• Creative Commons Attribution-Noncommercial-Share Alike 30 Unit
• Benefits to farmers
• Benefits to farmers (2)
• Benefits to farmers (3)

Benefits to farmers

Allow agriculture to share positive information

Educate people who are not associated with agriculture

Serve as important voice for agriculture where there wasnt always one before

Create a way to participate in agriculture conferences without being there

Widen the scope of local farmers

• Social Media 101 and Tweetup
• Create understanding about farming practices
• 87 of online community members participate in social causes th
• Non-agriculture meets agriculture
• Non-agriculture meets agriculture (2)
• Staying current amp learning of agricultural practices amp communit
• Where to begin Pick 1 2 or 3
• Facebook
• Facebook (2)
• EXAMPLE FACEBOOK PAGE
• Twitter
• Twitter stats
• Twitter stats (2)
• Twitter stats (3)
• Twitter stats (4)
• Twitter stats (5)
• Twitter stats (6)
• AgChat on climate change cap amp trade amp Copenhagen talks
• FollowFarmer is a list of ag people who use Twitter
• Cotton folks to follow on Twitter
• Attending Beltwide
• YouTube
• Farmersrsquo Videos
• Ag Talk
• Ag Talk Replies wwwnewagtalkcom
• Slide 26
• Slide 27
• Slide 28
• Other Networks
• Advice to farmers from DayAngus
• Listen
• What is being said on the web googlecomalerts
• Know what people are saying searchtwittercom
• Participate
• Be Real
• Try Explore Learn ldquoThis is ridiculously simplerdquo Andy Kle
• A balancing act for sure
• References
• Resources
• Resources (2)
• Creative Commons Attribution-Noncommercial-Share Alike 30 Unit
• Benefits to farmers
• Benefits to farmers (2)
• Benefits to farmers (3)