Social Media Basics and Benefits for Public Health

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This presentation offers an explanation of the basics of Facebook and Twitter, as well as some ways that local health departments can use these tools for community outreach.

Transcript of Social Media Basics and Benefits for Public Health

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Social Media \s -sh l m -d - \ō ə ē ē ə

forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content

Webster’s Definition

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How many in the audience today use:

How many of your departments use these tools?

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Large network of users in every community

Can share information with partners

Valuable venue to communicate with constituents who care

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Tweet- an update posted to a user’s twitter profile

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Re-tweet- a tweet repeated by another user

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Hashtag- a key word used to enable users to search for tweets about a specific subject (#pumpershow)

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Mention- when one user refers to another user by username to give that user additional exposure

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@OHdeptofhealth

@nehaorg

@HamCoHealth

@NSF_intl @OhioEPA

@ohioeha@WHO @MiamiCountyPH

@LCHealthDist

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Existing large network of users (smaller than facebook)

Easy to share links to large volumes of information

Valuable venue to communicate with colleagues and others

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How do I manage all of this?!?

http://www.flickr.com/photos/33778545@N07/4053418477/sizes/m/in/photostream/

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TweetDeck

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Seesmic

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HootSuite

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HootSuite

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Share information with your community

Drive traffic to your website

Employer permission/social media policy

Communicate in a professional manner

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Jason Menchhofer, R.S.Van Wert County Health Department

419-238-0808, ext. [email protected]

@jmenchhoferwww.facebook.com/vanwertcountyhealthdepartment

Find this presentation online at:http://www.slideshare.net/jmenchhofer