Social Media Basics for Promotional

Efforts

Understanding and Applying Online Promotions

Necessity of being Online

More citizens are utilizing online resources over traditional media outlets to get information. For this reason we must attractively represent the CSD facilities on an array of social networks and through online activities.

Website InformationO Provide accurate

and complete information

O Calendar of events that are updated on a regular basis

O Have access to join social media platforms/email sign-up

Social Media Information

O Pushes interested audience to website

O Regularly attempts to engage with public

O Keeps community informed

Strategic Dissemination

Promote your venue online

Social Media (SM) Tactics

Search Engine Optimization (SEO)

TacticsO Find and engage with popular profiles

O Stay socially active O Provide customer service (fast

responses are rewarded)O Share relevant content from

followers & other fan pagesO Host Sweepstakes, Contests or

other activities that highlight your venue

O Offer Coupons, Discounts & Specials

O Consider establishing an Ad budget for more exposure

O Make Title Headlines Captivating How To’s (How To Make

Internet Marketing Work for You)

Top List (Top 5 Reasons To Use Social Media for your Business)

Ask A Question (Do You Know the Secrets to Success?)

Solve A Problem (7 Ways to Revitalize Your Company Brand)

O Include links to other internal pages or high-ranking websites

O Enhance your overall internet ranking by asking visitors to share their satisfactory experiences online

Social Media Reach

Managing Social MediaO Monitor all social media networksO Link, tag and connect within each postO Simulate popular post for larger reachO Scheduling is your friend (Hootsuite,

Tweetdeck, FB scheduling, etc.)O Less content more visualsO Browse regular news sources for

sharable content

1. Always remain positive, communal and transparent when publishing content on your social media networks

2. Remember to be sensitive of cultural, gender and social differences when distributing and sharing online content

3. If someone is offended by a post—Apologize

Integrate your offline connections to online

networking opportunities

Collaboration equals Continuity

O Print media imagery should also be online promotional imagery

O Messaging needs to be consistent on every media platform

O Quick questions should receive quick answersO All social media administrators should have a

participatory role (i.e. Onsite social media admins post real-time events)

O Media distributors (online and offline) need to be kept in the loop of calendar changes, sold-out/cancelled events or anything relevant to modifying public information

What we need

Images Information Communication Connections Ideas Participation

The Big PictureO All media channels have the ability to

reach tens of thousands each day O Publicized events impact decisions to

attend, support and participate in various events and activities

O Social Media is immediate, PR requires more advanced planning (planning ahead and providing all key information results in good coverage)

O PR is the perfect partner to social media

QUESTIONS???