Social Media BasicsSocial Media Basics

Rob WilliamsInternet Strategist

Orangejack Online

• 1995: Chat rooms• 1999: Web design• 2002: Internet

Marketing• 2004: Blogging• 2005: Social Media

Have You?

• Have you ever…– Read a blog?– Watched a video

online?– Joined Facebook?

• Social Media AKA:– Social Networking– Interactive Marketing– Interactive Media– Social Media Marketing

Social Media Connects

• A free website allowing you to interact and connect with others– Create free profile page– Notification system – Public– Searchable– Customizable

Word of Mouth

• Most effective marketing

• Technology has caught up

• One-to-One Conversations

Levels of Involvement

• Creators who publish ..……..……18%• Critics who comment ……………..25%• Collectors who organize …….…..12%• Joiners who participate ..………..25%• Spectators who consume ….…...48%

• Source: Groundswell by Li & Bernoff

Creators

• Text

• Audio

• Photo

• Video

• Mobile

Collectors

• Save

• Vote

• Share

Joiners

• Multiple interactions• Thru multiple

connections• Using multiple tools– Text– Photos– Videos

Niche

• Professional

• Physical Gathering

You Need Social Media!

• Personal Reasons– Reconnect with

friends– Stay updated with

friends• Business Reasons– Increase brand

awareness– Provide better

customer service

Go!

• Start the conversation– Inform, publish,

announce• Listen and Connect to

the conversation– Fans, competitors,

clients• Be Personable– Be yourself

• Free eBook: Getting Started With Social Media– orangejack.com/ebook