Social Media Basics

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SOCIA L MEDIA

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This Social Media Presentations was created as a visual aid for a presentation to Marketing Students in the Entrepreneurship Program at Northeast Wisconsin Technical College in Green Bay, Wisconsin. It includes many useful picture links and gives a basic social media marketing introduction. Please enjoy and freely share. Melinda Peterson - [email protected]

Transcript of Social Media Basics

  • 1. MarketingWhat if you took your focus,time, and energy and mixed then up with your imagination? (Guerrilla Marketing)

2. Why Have a Website?WEBSITE 3. Why Have a Blog?SEOWEBSITECard Catalog 4. What Will You Do With Your Social Media?BLOGWEBSITEDrive your customers to where you can trackthem. 5. How Will You Tie It All Together?BLOGWEBSITE The Email Newsletter 6. Marketing Basics1.Attract potential customers.2.Turn potential customers intopaying customers.3.Maintain the relationship. 7. Be Intentional Set Measurable 8. Have a Written Plan MondayTuesday Wednesday Thursday Friday Saturday SundayWebsite Blog Facebook PinterestTwitter LinkedInWebmaster ToolsGoogle AnalyticsEmail Newsletter Google + YouTubeFoursquare 9. Have Written Goals GoalsWebsite Blog Facebook PinterestTwitterLinkedInWebmaster ToolsGoogle AnalyticsEmail Newsletter Google + YouTubeFoursquare 10. Social Media GoalsDrive website trafficBrand awareness Increase online sales Company culture Increase exposure Link building to your websiteBuild awareness Share company cultureMarket research Customer connections Collect contact informationIncrease email list Viral marketingProtect your reputation Improve customer serviceEnhance public relations Add value for the customer Educate and entertainWhat would a specific measurable goal for one of these look like for yourbusiness?(Place email newsletter signup tab on three social media channels and invitecustomers to join one time per week to increase email newslettersubscribers by 3.33% each month while maintaining a 90% open rate.) 11. Dont Skip Planning The two major evils of marketing are:Failing to plan, and notworking your plan. 12. Step 1: Plan Your PlanStep 2: Make Your WebpageStep 3: Set Up a Professional EmailStep 4: Set Up Your Tracker Step 5: Set Up Your BlogStep 6: Set Up Your Email NewsletterStep 7: Set Up Social Media 13. Statistics66 percent of online adults are connected to oneor more social media platforms50 percent of social media users say they checkin to their favorite networks first thing in themorning53% of American cellphone (mobile) users nowhave a smartphone 14. Statistics38% of people who use social media on mobiledevices cite general browsing as their mainactivity.Each day more iPhones are sold than people areborn.294 billion emails are sent every day. 15. Pinterest accounts for about 3.6% ofreferral traffic.In February 2012 Pinterest had 10.4million users.Pinterestis apositive place! 16. In February 2012 Facebook had 850million users.Facebook accounts for about 26% ofreferral traffic.Watch and learn 17. In February 2012 Twitter had 500 million registered users. 1 million accounts are added to Twitter every day. Twitter accounts for about 3.61% of referral traffic.BeAFollower 18. 864,000 hours ofvideo are uploadedto YouTube everyday! 19. In February 2012 LinkedIn had 135million users.LinkedIn accounts for about 0.20% ofreferral traffic. 20. In February 2012Google+ had 90million users.Google+ accountsfor about 0.22% of Google+ isreferral traffic.PINNABLE! 21. Manage your accounts fromone place and scheduleposts! 22. You Are Never Done1. Plan2. Launch3. Maintain 23. This PowerPoint Has Been Createdfor Education and Enjoyment.Melinda [email protected]