Social Media Barometer by Martin Waxman for CCO
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Transcript of Social Media Barometer by Martin Waxman for CCO
@martinwaxman
Social Media Barometer
Martin Waxman.
CCO Learning Day
@martinwaxman
Good to meet you IRL
@martinwaxman
@martinwaxman
Search me…
@martinwaxman
Search me…
@martinwaxman
Search me…
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
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The new generation gap
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Mobility means never having to say you can’t reach me
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The face of new media
We do the programming but we don’t get paid
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Digital first
Beyond publicity… Time for PR to lead
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…putting things in focus
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How we get there
1. Strategy2. Training3. Content
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Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
@martinwaxman
@martinwaxman
Contact: Martin [email protected]
Thornley FallisBlog: myPALETTE
Twitter: @martinwaxman Inside PR