web two point zero

Uploaded on September 16, 2008by eyeliam

and everything else that comes with it (social media for b2b)

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web 0.0web 1.0

web 2.0

brandindependentsconsumer

who has the powerThen and Now

Uploaded on September 8, 2008by LordFerguson

what is this web 2.0• web applications

• api’s

• social media

• blogging

• cheap or free

• user generated content

• connecting with customersUploaded on April 29, 2009

by curiouslee

home outpost

outpost

outpost

outpost

frontier

frontierfrontier

frontier

Diagram Chris Brogan and Darren Rowse

home, outposts & frontiers

Uploaded on September 6, 2007by joesflickr

• One way vs two way conversations

• Real or near real time response

• Authenticity in consumer data

• A focus on content

• A nearer proximity to autority

• Diverse distribution channelsUploaded on June 2, 2007

by Thomas Hawk

traditional v social mediathe key differences

cont....the key differences

• Low cost

• Spectrum of relationships

• passionate suppliers

• The ability to establish real trust

my friend wheel on facebook

loosing control• how much control did you have?

• embrace the chaos

• great method of feedback

• better to respond

• they’ll do it anyway

Brought to you by brian solis and jess3

the social networksmybook-in

Uploaded on July 29, 2008by laikolosse

facebook• facebook connect

• The 35-54 year old demo is growing fastest, with a 276.4% growth rate

• There are more females (55.7%) than males (42.2%) on Facebook

• fan pages

• advertising

not just search

google

• friend connect

• groups

• orkut

• facebook v google

Uploaded on June 11, 2008by Paul The Wine Guy

Uploaded on February 17, 2009by Mykl Roventine

linkedin• the b2b facebook

• 65% male

• average age 41

• attracts business decision makers

• engage in groups

• we’re already there

twitter• say it in 140 characters

• twitter in real life

• external

• real time research

Uploaded on April 10, 2009by Brajeshwar

Uploaded on April 10, 2009by Brajeshwar

yammer• the internal version of twitter

• getting to know you

• real time communication

Uploaded on November 2, 2008by homard.net

youtube• screen casts

• interviews

• channel creation

• viral

• other solutions

Uploaded on February 12, 2009by supermuch

Uploaded on September 30, 2005by Flirty Kitty

delicious• yummy way to share the goodness

• favourites

• bookmarking sites

• simple intergration

• social share (website)

Uploaded on February 16, 2009by wonderfully complex

Blogging• history

• free relevant content

• engage

• introduce lead generation

• yourenvironmentalguide.com

Uploaded on March 23, 2008by gwalton1

feedback• ideas storm

• user voice

• get satisfaction

• poll daddy

Uploaded on March 27, 2005by striatic

what i’ve missed out• apps

• google apps

• dimdim

• skype

• myspace

Uploaded on February 28, 2007by davidChief

what’s the relevance• become the expert

• some of our competitors are already there

• more popular than email

• it’s where our customers are

• it will help drive traffic and conversation

• done right will give us a competitive edge

• lead generation and conversion

Uploaded on July 30, 2006by gadgetgirl

key to building community• don’t pay it lip service

• listen

• engage

• act

Uploaded on May 9, 2008by ®oberto's

strategy• it’s no PPC quick fix

• create our online community

• use existing communities

• twitter / yammer

• company blog

• linkedin

cont....strategy

• use brand advocates that are web savy and in touch with the customer

• Time and resource

• tweet about your blog, blog about your service or product and link to your site

• tie it all together

Uploaded on January 6, 2009by DanieVDM

web site twitter users

linkedingroups

ecommece / email /

extranet

blog(s)

comms with other

users

commswith

twitershere

audience feedback

people blogging about us

Uploaded on March 25, 2006by bitmapr

our home, frontier & outposts

• increased traffic

• lead generation from posts

• 2/3 year plan

• don’t forget little old email

targets and measurement

Uploaded on February 25, 2009by Jessie Romaneix

extranet• reporting

• messaging

• company messages rss

• industry rss

• supplier advertsising

• gap fill

Uploaded on January 22, 2007by Caro Wallis

Other thoughts

• lead vision

• tieing in web 2.0 to our websites, ecommerce systems, intranets and extranets

• rss

Uploaded on August 2, 2007by Cayusa