Social Media Automation with Paradym Webinar
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Transcript of Social Media Automation with Paradym Webinar
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Introducing:
Member Benefits, Special Features and More
Social Automation Manager a.k.a.
SAM
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Welcome!
Your Host
Josh CantrellMarketing DirectorParadym
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Why Social Media?
• Go where the people are• Build your network• Become a trusted resource• More eyes on your listings• Maintain relationships with clients• MORE LEADS, REFERRALS, AND LISTINGS
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Social Media Statistics• 91% of home buyers are receptive to receiving information about
home buying process from agent via social media
• 43% of buyers use social media for buying tips and suggestions from friends
• 70% of real estate clients forget their agents after only a year
• 55% of realtors feel comfortable using social media
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Ingredients for Social Success
• Being engaged and adding value
• Being human
• Developing great content
• Consistency
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Why Automate Social Media?
Where We Are Where We Want to Be
(Social Media Success)
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Why Automate Social Media?
Where We Are Where We Want to Be
(Social Media Success)
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Meet SAM
Your hands-free, super-simple, time-saving social media sidekick
Paradym’s Social Automation Manager
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How it Works• More content, more consistency, more engagement
• Works hands-free in the background
• Automates and manages the social sharing of your Paradym listings
• Each VisualTour has its own social media campaign
• Just connect your favorite social media accounts to your Paradym dashboard, and you’re ready to go!
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Smart Features A sophisticated marketing tool designed to help you achieve success in social media.
Features include:• Automated social sharing• Optimally scheduled posts• Customizable social
comments• Instant posting• Campaign management• Performance analytics
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Automated Social Sharing• Create beautiful VisualTours
• Automatically post tours to your connected social media accounts.
• No social accounts? We can get you set-up!
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Smart Scheduling
• Get more engagement with Smart Schedule.
• Make sure your content posts at the ideal time/day for maximum engagement.
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Customized Social Comments
• Make your content pop with Smart Comments.
• Smart Comments are auto-selected to reflect specific details of your tour.
• Or you can create your own.
• If you would like to write your own message instead, simply turn-off Smart Comments.
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Instant Posting • Skip scheduling with
Instant Posting
• 30-60 minute buffer to allow for last-minute changes
• If you’re not ready for instant posting, simply select to post manually
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Campaign Management
• View a snapshot of your social campaign timeline
• Get a detailed view of both live and pending content
• Check-out the times/day your content is posting
• Edit content, time of posting or remove posts
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• Detailed analytics on each post
• Check-out which posts attracted the most engagement
• Compare different social platforms
• SAM makes it easy to view the number of “likes,” “shares,” “retweets” and “favorites” received by each post
View Social Campaign Analytics
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View Social Campaign Analytics
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Getting Set Up with SAM
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Getting Set Up with SAM
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Getting Set Up with SAM
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Success Team
Every Paradym member receives:
• One-on-one account set up
• In-depth training
• Access to free resources at the Paradym Success Academy
• Unlimited toll free customer support
Need help? Our Success Team has your back!
(800) 873-0700 [email protected]
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The SAM Advantage Life Gets Easier with SAM
With SAM, you can: • Create great content, stay consistent, grow
engagement• Minimize your time investment—maximize
your productivity• Automate & customize with Smart
Scheduling and Smart Comments
• Post at optimal times• Monitor social engagement from
your campaign timeline • Get more leads, referrals, and listings
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Additional ResourcesSuccess Academy: Social Media Essentials eBook
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Questions?